Why Waste Time Adapting Surveys for Mobile Devices?
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598 views
Uncategorized
598 views

Why Waste Time Adapting Surveys for Mobile Devices?

AnniePettit - November 13, 2015

These days, it seems as though every survey needs to be designed twice. These days, it seems as though every survey needs to be designed twice. Once…

What’s the Big Deal with Big Data?
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837 views
Uncategorized
837 views

What’s the Big Deal with Big Data?

AnniePettit - October 23, 2015

I recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference.  He stood firm in his belief that big data is…

Uncategorized
716 views

Do You Need a Data Scientist or a Marketing Researcher?

AnniePettit - October 16, 2015

I was recently invited to give keynote addresses at Australia’s AMSRS conference and the USA’s CRC conference about Big Data. It’s a topic that has gotten a…

Uncategorized
454 views

What Does Your TV Say About You and Your Voting Intentions?

AnniePettit - September 3, 2015

You are more than what you eat! You’re also what you wear, what you drive, and what you watch on TV. You are more than what you…

Uncategorized
430 views

What Can Academics Learn From Market Researchers?

AnniePettit - August 20, 2015

Having just attended the European Survey Research Association (ESRA) conference, my brain is now full of important learnings and ideas for future research. While many of those…

Uncategorized
928 views

How to Clean Survey Data

AnniePettit - August 14, 2015

 As much as you’d like to dive directly into your data, the best data analysts know that garbage in garbage out will be the phrase of the…

This Is Why You Shouldn’t Weight Your Survey Data
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554 views
Uncategorized
554 views

This Is Why You Shouldn’t Weight Your Survey Data

AnniePettit - August 12, 2015

For a long time I’ve been a big proponent of weighting data as little and as rarely as possible. You see, I would rather fill cells to…

Uncategorized
518 views

Stop Asking for Margin of Error in Polling Research

AnniePettit - February 2, 2015

Just a few days ago, I moderated a webinar with four leading researchers and statisticians to discuss the use of margin of error with non-probability samples. To a lot of…

Data Management
531 views

Missing Data: Whose Problem Is It Anyways?

AnniePettit - October 15, 2014

Every statistics package is designed with fancy little features to help you deal with missing data. You can choose to “Exclude cases listwise” or “Exclude cases pairwise.” And if…

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519 views

What Does the Regression Model Indicate?

AnniePettit - September 15, 2014

I just returned from two of the best marketing research conferences out there, ESOMAR and WAPOR, and was flipping through the notebook of rants and raves that…