These days, it seems as though every survey needs to be designed twice. These days, it seems as though every survey needs to be designed twice. Once…
I recently debated big data with a worthy opponent in Marc Alley at the Corporate Research Conference. He stood firm in his belief that big data is…
I was recently invited to give keynote addresses at Australia’s AMSRS conference and the USA’s CRC conference about Big Data. It’s a topic that has gotten a…
You are more than what you eat! You’re also what you wear, what you drive, and what you watch on TV. You are more than what you…
Having just attended the European Survey Research Association (ESRA) conference, my brain is now full of important learnings and ideas for future research. While many of those…
As much as you’d like to dive directly into your data, the best data analysts know that garbage in garbage out will be the phrase of the…
For a long time I’ve been a big proponent of weighting data as little and as rarely as possible. You see, I would rather fill cells to…
Just a few days ago, I moderated a webinar with four leading researchers and statisticians to discuss the use of margin of error with non-probability samples. To a lot of…
Every statistics package is designed with fancy little features to help you deal with missing data. You can choose to “Exclude cases listwise” or “Exclude cases pairwise.” And if…
I just returned from two of the best marketing research conferences out there, ESOMAR and WAPOR, and was flipping through the notebook of rants and raves that…
