Predictive Analytics in the Marketplace: Insights from PAWCON
A couple of weeks ago I attended Predictive Analytics World (#PAWCON), a multi-city conference focusing on how organizations are leveraging predictive analytics…
Selecting Big Data Sources for Predictive Analytics
Why is big data valuable? Because it’s big? Not really. In fact, very large datasets always come with a very…
Stat Models, Astronomical Mysteries…and Business Data
If you look at the picture below (Pleiades constellation), you will see - with the naked eye - that many…
Zynga: A Big Data Company Masquerading as a Gaming Company
How much data does an online game developer like Zynga create and use on a daily basis? The answer is,…
Data Visualization: Storytelling, Skills, and Utility
I recently read an interview on the Harvard Business Review blog with Amanda Cox, who is a trained statistician and…
Key to Business Intelligence Success: Data Accuracy and Visibility
By now, most decision-makers have probably heard some success stories regarding business intelligence (BI) – how one company used it to cut costs,…
Tracking Adwords Conversions in Salesforce: 6 Challenges
With the impending “end-of-life” of Salesforce for Google Adwords, I thought I’d dive a bit deeper into some of the…
Five BI and Analytics Takeaways from Gartner Summit 2013
The Gartner Summit in Grapevine, TX, this year was pretty fantastic, and Domo had a big presence there. But rather…
SAP’s New Fraud Management Analytical Application
SAP recently announced its new Fraud Management analytic applications. Currently in “controlled” (limited) release, it’s a promising start for the product and a…
One-Number Forecasting: A New Worst Practice?
The one-number forecasting concept has been debated for years.Advocates argue that having different groups within the same organization working to…
