Know Your Numbers: The Dollar-Driven Guide to Holiday Emails
Our commerce clients are deep in the throes of holiday season, and with their planning and activity has come an…
Sizing Up Data For CRM: Big Doesn’t Mean Valuable Data
Unless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the…
Avoiding Potential Snags in BI Initiatives
Business intelligence analysis platforms are at a precipice, in terms of popularity and adoption. Business intelligence analysis platforms are at a precipice,…
CEOs and Executives Need Business Planning Software
Business planning is a new software category. These applications enable senior executives to integrate all the plans of business units…
What If We Could Feel the Big Data Sugar Rush Faster?
The Halloween candy aisle has me thinking about all the tricks and treats that exist in the quest drive meaningful…
Sentiment Analysis Vital to Business Intelligence
For any company worth its salt, optimal business intelligence relies on having a full understanding of a number of elements.…
Big Data Warning: There Will Be Many Job Casualties!
The ‘Big Data tsunami’ is coming at us with unstoppable force. Across the world, we generate new data at a…
The Scientific Nature of Big Data in Action
Most people have, at one point or another, heard the phrase "It's an art, not a science," in connection with…
It’s Past Time for the Next Generation of Business Planning
Business planning as practiced today is a relic, a process hemmed in by obsolete conceptions of what it should be.…
Marketing and IT Get Together: The Elephants in the Room
Disclaimer: I am (possibly unfairly) generalizing about two general classes of Business Professionals (Marketing and IT). Please don’t get offended;…
