Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Sentiment Analysis Vital to Business Intelligence
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Sentiment Analysis Vital to Business Intelligence
Business Intelligence

Sentiment Analysis Vital to Business Intelligence

Roman Vladimirov
Roman Vladimirov
4 Min Read
Image
SHARE

ImageFor any company worth its salt, optimal business intelligence relies on having a full understanding of a number of elements. One of the most important of these is that a business must be in touch with its customer base.

ImageFor any company worth its salt, optimal business intelligence relies on having a full understanding of a number of elements. One of the most important of these is that a business must be in touch with its customer base. It is vital for these firms to know exactly what consumers or clients think of new and established products or services, recent initiatives and customer service offerings.

Sentiment analysis is one of the ways by which this necessary task is accomplished. This involves tracking the opinions and desires of customers through the collection of big data, and then quantifying it so that it can be put to actionable use. According to GigaOM, Scientists at Stanford University recently identified a way in which sentiment analysis can catalog data gleaned from social media channels in ways never before possible. Advances such as these, coupled with the use of the best possible BI software, will be excellent tools for companies to consider adopting.

Taking a look at the Stanford Model
Led by Andrew Ng – the co-founder of e-learning platform Coursera and a recognized machine learning expert – and Ph.D. student Richard Socher, the team of Stanford researchers has devised a model that examines entire sentences within content. This is a step up from some sentiment analysis platforms. Many of them can only focus on words within Facebook posts, tweets, LinkedIn statements, Yelp reviews or other forums where customers and clients may express their opinions on a brand.

More Read

Ultimate Twitter Research Study
Mash Your Future with Augmented Reality
Healthcare BI Helps Physicians Improve Patient Care
CI & CNBC Using Social Media Analytics to Predict Business Outcomes
Webinar on the ROI of business rules in decision management

As a test of its methodology, the Stanford team culled 11,000 sentences from online movie reviews and used the resulting data to create quantitative measurements of large swaths of public opinion. The current version of the analysis model has 85 percent accuracy, in terms of picking out the sentiment of a sentence. Socher hopes that it can reach 95 percent with some fine-tuning in the future.

A social focus for analytics
Those who have been going on at great length about the value and prominence of social media for some time were never crying wolf, although many tradition-minded executives may have wanted to think they were. These platforms are where customers and clients often go to extol the virtues or air their grievances about businesses. Analytics efforts have to be focused on these channels of consumer opinion more than others. A separate GigaOM report pointed out that traditional polling and focus group analysis has largely been subsumed by social, so now is the perfect time to look into the sort of software that can properly quantify this data in an actionable way.

TAGGED:sentiment analysis
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Data Mining

Mining for consumer behavior in Tweets

5 Min Read

Find Value in Online/Social Text and Sentiment: Free Report, Conferences

2 Min Read

Monitoring your brand: Sentiment analysis

7 Min Read

Sentiment Analysis Symposium call for speakers, and free videos from New York

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?