Ensure Your CRM Project Delivers Real Results [INFOGRAPHIC]
Business benefits and ROI on CRM projects are no longer a ‘nice to have’ but a prerequisite so discover how…
Uses for Analytics and Big Data in Marketing
It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all…
Fantasy Football Modeling with R
Boris Chen, a data scientist for the New York Times, has been running since August a weekly blog with statistical…
Oracle Hyperion Products Challenged by New Generation of Expectations
Oracle continues to enrich the capabilities of its Hyperion suite of applications that support the finance function, but I wonder…
Information Does Not Equal Insight
It has long been assumed in the BI community that more information is "a good thing" when it comes to…
Big Data Analytics: The Key to Data Driven Marketing
Every day, enterprises are amassing mountains of data. In fact, according to IBM, companies have captured more data during the…
The Quality of Things
I have previously blogged about how more data might soon be generated by things than by humans, using the phrase…
Where’s My Magic 8 Ball? Customer-Focused Analytics
Your customers know that they have handed you a lot of their personal information through a variety of interactions and…
BI Proves Its Worth in the Clothing Industry
Retail has always been an industry that relies heavily on an understanding of how its customers are behaving. This includes…
Analytic Teams Are Rapidly Reaching Critical Mass
Over the past year, I have seen a very positive and encouraging shift in my discussions with organizations about the…
