8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in…
How Data Is Helping Sports Teams Increase ROI, Even in Off-Season
CUSTOMER DATA DRIVES 5X ROI IN TICKET SALES IN LESS THAN A…
5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty
USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS &…
13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY - HOW INNOVATIVE RETAILERS ARE…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
DRIVING MEMBERSHIPS, OPTIMIZING ADVERTISING & SERVING THE COMMUNITY VIA BETTER DATAThe biggest…
Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit
HIGHLIGHTS: CDO OF THE YEAR, WHY DIGITAL TRANSFORMATION IS HARD, RESPONDING TO…
Top 8 Big Data Trends That Marketers Should Care About
Top 8 Big Data Trends in 2014 That Marketers Should Care AboutBiggest…
15 Companies from Airports to Retail Already Using Beacon Technology
It has been more than year since Apple announced the launch of…
7 Big Data Blunders You’re Thankful Your Company Didn’t Make
Big data, especially the right data, has the potential to completely transform…
Big Data Equals Big Jobs: New Educational Programs to Help You Snag the Sexiest Jobs in the Industry
A 2011 McKinsey report estimated that by 2018, about 140,000 to 190,000…