How To Lose Credibility When Using Data

November 12, 2012

I have been saying for a while that data is the next big thing.

No, not data by itself (which we have been talking about forever) or even “Big Data” (which is thankfully past the prime of hype and beginning to decline and going back to its maiden name: Data).  We are talking about how we use data, what we do with it, and how it leads us to better decisions.