Using Analytics to Successfully Use Instagram Stories for Your Business

Instagram stories can be very effective for brand marketing, but you have to use analytics tools to make the most out of them.
data-driven instagram marketing
Shutterstock Photo License - By wichayada suwanachun

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Instagram marketing is one of the areas that can be highly dependent on analytics technology. You need to know how to use analytics tools in every stage of the Instagram story funnel in order to get the best possible results. This article will delve into this in more detail.

Making the Most Out of Analytics in Your Instagram Story Strategy

Most people know that using Instagram for business is crucial. However, did you know that there are many apps for Instagram stories that can help promote your business? These apps rely heavily on analytics technology to provide the best solutions to their users.

Instagram stories help e-commerce business owners to promote their brand, engage with clients and potential customers, and grow their business in a fun way. However, you can’t just wing it. You need to use analytics technology to get the most out of your efforts.

This article will discuss everything you need to know about Instagram stories for business and how to use analytics to maximize your ROI:

What are Instagram Stories for business?

Instagram Stories appear at the top of the news feed and feature full-length vertical videos and photos. This makes them ideal for promoting a sale, event or new product. 

A key characteristic of Instagram Stories is that they are only visible for 24 hours, and this encourages fans to take a closer look.

Instagram Stories features.

There are many Instagram Stories features that you can use to promote your business. They are also a big data goldmine that you can tap to improve other aspects of your business.

Stickers are incredibly popular and you can select the ones that are the most appropriate for your brand. 

You can also incorporate hashtags into your Instagram Stories to make them more discoverable by potential clients. If you don’t know which hashtag to use, don’t worry! Instagram will suggest a few appropriate ones to consider.

If you have a brick and mortar store or warehouse, you can add your business’s location to your Instagram Stories feature. This can help to drive traffic to your store and result in increased sales.

Many people have Instagram on mute, so if your Instagram Stories post has sound effects, it’s a good idea to use captions. By adding the captions sticker, Instagram automatically creates captions so that your audience can hear what you have to say.

Another popular feature of Instagram Stories is the music sticker that can be used with videos. This allows you to add a suitable soundtrack to enhance the theme of your Instagram Stories post. There are thousands to choose from, so there is definitely something to suit your brand.

If you’ve created a great Instagram Stories post and don’t want it to expire after 24 hours, you can highlight it and keep it on your profile for as long as you like.

You can also create fan polls and questions to engage your followers, which is a great way of driving traffic to your Instagram profile.

Want to sell a product or promote a sale in your Instagram Stories post? Simply use the product sticker that takes followers directly to your store. 

Finally, if you have 10,000 or more Instagram followers or a verified Instagram business account, you can insert links to your stories. This is an excellent marketing tool and an easy way to improve visibility.

Compelling reasons to use Instagram Stories to promote products.

The Instagram Stories feature is a fun and exciting way to attract followers to your brand.

It is easy to use and work wonders by helping to create the brand’s visual identity.

An example of this is how it can incorporate a color theme. If your logo is red, you might want to use red in all your Instagram Stories posts to accentuate its impact and unify your brand’s tone.

Instagram users like the platform because it is very visual and they enjoy viewing short, interesting videos and eye-catching photos.

If you are able to create Instagram Stories posts that compel fans to explore your brand further, you have a much better chance of increasing revenue.

Since Instagram allows you to schedule your Stories posts to go live at a specific time, you can attract your target audience when they are most likely to be using Instagram.

Of course, because many other brands are using this feature, it makes sense that you should, too. After all, why should your brand be left behind?

What Role Can Analytics Play in Your Instagram Stories Marketing Efforts?

You will realize much higher returns from your Instagram stories if you use analytics strategically. However, you will only get more value by leveraging analytics if you know what metrics to focus on. Some of the most important Instagram stories variables that you need to look at and integrate with your analytics dashboard include:

  • Impressions
  • Link clicks
  • Replies
  • Profile visits

You want to look at each of these variables both individually and in the context of other metrics when using analytics to optimize your strategy. A high number of impressions with a low number of clicks suggests that your story is not engaging enough. A lack of impressions means that you are not doing an adequate job generating reach for your Instagram story.

Your analytics platform will make it a lot easier to assess the impact of your Instagram story strategy. However, you have to know what to look for.