By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Are Instagram Stories a Big Data Goldmine?
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > Are Instagram Stories a Big Data Goldmine?
Big DataMarketingSocial Data

Are Instagram Stories a Big Data Goldmine?

Rehan Ijaz
Last updated: 2017/05/20 at 8:53 PM
Rehan Ijaz
4 Min Read
instagram stories
SHARE

Instagram Stories is one of the latest features implemented by the social media platform. The Facebook-owned company is incorporating its desire to collect more data for advertisers to use through using this new feature. It’s gaining in popularity and tapping into the vast 150 million users that use the platform on a regular basis.

Contents
How Big is Instagram Stories Getting?Why these Ads are a Gold MineA New Audience to GraftSo, is Instagram a Gold Mine for Data?

From the point of view of advertisers, Instagram Stories has the potential to become a big data goldmine.

How Big is Instagram Stories Getting?

For big data to work there must be as many users as possible. Just one month ago Instagram Stories had just 100 million users. There has been a 50% growth rate for this feature in a matter of weeks. Instagram Stories ads are already proving a hit with advertisers like Netflix and General Motors.

These ads are full-screen and they appear between stories when the user flicks through them. Companies using these ads will be able to track the reactions of users as they go through their friends’ Instagram Stories. And that’s ignoring the potential of the increasing number of users launching the app on a regular basis. The key to this feature is that it’s expanding Instagram’s functionality.

More Read

data analytics in sports industry

Here’s How Data Analytics In Sports Is Changing The Game

What Role Does Big Data Have on the Deep Web?
Use this Strategic Approach to Maximize Your Data’s Value
How Data and Smart Technology Are Helping Hospitalists
Niche Data Tactics to Take Your Business to the Next Level

Why these Ads are a Gold Mine

There are two types of ads that can be used together with Instagram Stories. They can be displayed either through photos or videos and they’ll get a special ‘Sponsored’ tag. Advertisers have the potential to take advantage of two different types of advertising.

But why can ads these ads be valuable for gathering data?

There are three options when users view these ads. They can skip them, ignore them, and tap on them. Advertisers can therefore easily work out whether an ad is working or not, based on the specific audience they’re targeting. This allows a level of targeting and a level of feedback ordinarily only found with the Facebook Power Editor.

It will take work for advertisers to gather data, but through trial and error this is a relatively simple process.

A New Audience to Graft

Crucially, Instagram represents a completely new audience. Many Instagram users don’t use Facebook, so advertisers can access new audiences. Instagram Stories can be used to discover whether a target market enjoys a certain product and how they’re going to react to specific types of ad.

This new audience is also incredibly responsive. Instagram has revealed that 20% of all Instagram stories lead to a direct message. The level of interaction is like nothing found anywhere else. And it’s attracted companies already because 30% of all Instagram Stories are generated by businesses.

So, is Instagram a Gold Mine for Data?

The levels of control businesses have when it comes to tracking user interactions make this a vital avenue to explore. The sheer level of interaction eclipses the ads on every other social media platform, and offers a superior way to gain exposure than simply buying Instagram views. It may lack the advanced targeting that the Facebook Power Editor has, but there’s no doubt Facebook will remedy that soon on Instagram.

What are your theories on Instagram Stories?

TAGGED: big data, Instagram, social media big data
Rehan Ijaz May 18, 2017
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Rehan Ijaz
Follow:
Rehan is an entrepreneur, business graduate, content strategist and editor overseeing contributed content at BigdataShowcase. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data analytics in sports industry
Big Data

Here’s How Data Analytics In Sports Is Changing The Game

6 Min Read
big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
analyzing big data for its quality and value
Big Data

Use this Strategic Approach to Maximize Your Data’s Value

6 Min Read
big data and smart technology in healthcare
Big Data

How Data and Smart Technology Are Helping Hospitalists

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?