Machine Learning Raises The ROI Of Instagram Business Accounts

Machine learning raises the ROI of Instagram business accounts. Here's how it works and what it can do.

July 17, 2019
34 Shares 3,450 Views

Instagram has been a leading pioneer in the world of big data. They have used complex machine learning and AI tools to solve a number of issues, such as predicting the images you will like and fighting cyberbullying.

The benefits of these machine learning solutions are multi-tiered. They don’t just help users of the platform. Big data technology is also making the platform better for advertisers.

Instagram has become the world’s largest photo-and-video sharing platform, with over 1 billion users. This audience has great engagement rate and 70% of this audience are active users that interact with your content on a daily basis.

Of course, this is a huge opportunity for a brand to tap new audiences for its business needs. This is where business Instagram account becomes handy. So, maybe it is the right time to switch to a business account?

We interviewed the founders of Likigram on the benefits of machine learning for Instragam marketing. They have pointed out that machine learning is one of the biggest factors driving the massive ROI of Instagram services.

Having a business account on Instagram provides you access to special tools for your posts and stories. It also adds call-to-action buttons, stickers and other marketing tools that are constantly updating. All these special tools can be great for meeting both your Advertising and Organic Instagram needs.

How to Switch to Business Account

This is an intuitive task that can be done in a few taps on your smartphone. First, find the Settings menu which is on the top right of the screen. Then tap on the account menu and find the Switch to Business Account option. It is important to remember, that if you change from the business account back to personal, the procedure switching back to business will be slightly different. The application will require to add some additional information about you or to connect your Facebook page.

Real benefits of a Business Account on Instagram

1. Better Exposure on Instagram for Brands

Before Instagram released the Business Account feature, all companies could interact with customers only outside of Instagram. That’s why it was quite difficult to build a proper and working marketing campaign for your brand. Now you can choose the way you want people to communicate with your brand: either Email, phone calls or a landing page. You can also add location, call to action buttons with stickers in stories and posts.

2. Better Analytics for Instagram

Big data has provided excellent analytics capabilities, but even some of the world’s largest brands have been slow to embrace them. Instagram has been missing analytics tools for a pretty long time, even though many third-party tools are great for Instagram analytics. But recently new updates have brought better analytics tools. The Instagram Business account provides a powerful and useful analytics tools that can deliver insight regarding your audience and conversions. Speaking more precisely, Instagram shows reach, impressions, number of posts and stories interactions and the funnel how other users see your content.

3. Instagram Ads that Help You Sell

The Instagram Business account provides you with Instagram Ads tool. All you need to do is tap the promote button and associate Instagram account with Facebook page. Instagram operates different useful targeting tools, including gender, geo, interests and keywords. This will help you target the right audience and experience better conversions.

4. How to Improve your Instagram Business Account

There is huge competition on Instagram among brands and business accounts. This is a well-known fact that people usually pay attention and read posts with larger amount of likes, comments, views, followers and other interactions. So, there is a big question how do you increase likes on Instagram? How do you get more followers for your brand page on instagram. There is a reliable service that focuses on Instagram services. Likigram helps you buy Instagram likes and get more interactions that help you build better exposure on Instagram. Likigram also provides you with special services that helps you buy Instagram followers and get real instagram followers in moments. If you are looking how to boost your instagram account instantly then this service will be a great fit for your business needs.

Machine Learning is Vital to Any Instagram Marketer

Instagram marketers can’t overlook the benefits of machine learning. Instagram has developed a number of excellent tools for users to get the most of the platform.