For over a century, content marketing has prevailed as the single-most effective method with which to generate major returns for…
In the world of business, there is no getting past the fact that at the end of the day, the…
I had the honor to be on The Interop Conference Big Data Panel in Las Vegas yesterday. The panel was…
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working,…
We hear a lot these days about how analytics can accelerate a calculation that used to take ten hours and…
Radian6 and other monitoring platforms need to improve their reporting of the SEO impact / ROI of social media engagement. (more…)
While most of big data is geared towards social media and stream analytics, traditional EDW can also best leverage the…
During my recent travels there were a lot of comments around either the cost of a data warehouse or the…
Preparing data and building data mining models are two very well documented steps of analytics projects. However, whatever interesting your…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
