By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Uncategorized

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup

SundeepKapur1
Last updated: 2013/01/29 at 3:04 PM
SundeepKapur1
3 Min Read
Image
SHARE

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward. This is a review that should take place among the email marketing team, then presented to your management and (if applicable) incorporate a review with your direct marketing team.

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward. This is a review that should take place among the email marketing team, then presented to your management and (if applicable) incorporate a review with your direct marketing team.

Image

The goal of this exercise is to seek continuous improvement and look to extend the support that email marketing can provide to the rest of your organization. A typical agenda should include:

More Read

data-driven approach in healthcare

The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

Automotive Industry Uses Analytics To Solve Pressing Supply Chain Issues
How can CIOs Build Business Value with Business Analytics?
Seven Benefits of Using AI to Perform Text Analysis
7 Data Lineage Tool Tips For Preventing Human Error in Data Processing

1) Review of campaigns and statistics – Start by highlighting your numbers for the quarter. Look at opens, clicks and conversions for current quarter (how do they compare to the previous quarter, for the same quarter prior year?).

2) Net subscribes – List the number of new consumers that have opted-in, and remove the number of people that have unsubscribed.

3) Deliverability statistics – Check the bounce rate, your inbox rate, and the reputation of your IP’s. Make sure that your numbers add up.

4) Unsubscribe audit results – Unsubscribe from your email program through the multiple touch-points that you have and monitor how long it takes you to get off the list.

5) Email ROI – You should have quantitative measures of success for your program where you can actually put a value on your email messages.

6) Quarterly email champion – Highlight people and campaigns within your organization that have done a good job. Reward people for creativity on subject line suggestions or email capture. Highlight campaigns that have been top performers.

7) Observations, ideas, suggestions and challenges – Highlight key observations for your quarter, and list opportunities for improvement. I normally highlight the challenges that I am facing and I try to seek help from other groups.

Finally, always gather ideas from your team – present your challenges and seek their help, debut draft communiqués and or upcoming streams to them to get them onboard along with their feedback.

TAGGED: analytics, data checklist, deliverability, email marketing campaign, metrics, roi
SundeepKapur1 January 29, 2013
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data-driven approach in healthcare
Analytics

The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

6 Min Read
supply chain analytics
Analytics

Automotive Industry Uses Analytics To Solve Pressing Supply Chain Issues

6 Min Read
Analytics

How can CIOs Build Business Value with Business Analytics?

8 Min Read
text analytics
Text Analytics

Seven Benefits of Using AI to Perform Text Analysis

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?