Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Social Media Analytics Tools Need Better SEO-Impact Reporting
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Policy and Governance > Social Media Analytics Tools Need Better SEO-Impact Reporting
Policy and GovernanceSocial Data

Social Media Analytics Tools Need Better SEO-Impact Reporting

Editor SDC
Editor SDC
3 Min Read
SHARE

SEO

Radian6 and other monitoring platforms need to improve their reporting of the SEO  impact / ROI of social media engagement.

SEO

More Read

Image
2011 Census: Comparing Apples and Oranges
The Type of Data Marketers Need from IT
Offsite HIPAA Data Centers Are Key to Health Organization Disaster Recovery
Information, Intelligence and Process: Combining Forces to Better Answer Business Needs
Big Data Warning: There Will Be Many Job Casualties!

Radian6 and other monitoring platforms need to improve their reporting of the SEO  impact / ROI of social media engagement.

I’ve tested literally dozens of social media monitoring and analytics tools over the past few years. Radian6 has always been at the top of my list in terms of overall power and functionality for major brands. SproutSocial is pretty slick for small businesses and agencies. Engage121 is among the best I’ve seen for national brands and franchises with lots of local storefront local sales or storefront outlets.  But there are literally thousands of tools on the market. (SocialMention is among the best free tools I’ve seen).

And maybe it’s just me but I cannot for the life of me understand why none of the major social media monitoring and analytics platforms are focusing on providing helpful ROI analytics related to the search engine optimization (SEO) impact of social activity.

Even newly emerging star SocialReport.com (which looks to me to be among the best-in-class in overall social media ROI reporting) seems to miss the boat on SEO. (Please do correct me if I am wrong!)

Notice the focus of their ROI feature set is on conversions:

SocialReport ROI Feature

Please, don’t get me wrong: I think it’s FANTASTIC that tools like Radian6 and SocialReport are helping marketers track conversions. But if Radian6, SocialReport and others are only focusing on tracking conversions, share of voice, sentiment and other metrics that link back to specific social mentions then they are missing entirely the crucial analysis and reporting of the SEO impact of those mentions and the conversions. For example, did Company ABC just improve its Search Engine Result Page (SERP) ranking as a result of Joe Blogger’s latest blog post? What impact did ABC company’s 200% increase in fans have on its ranking? Was there a change in MozRank that correlates with the SERP ranking change?
It is extraordinarily difficult to isolate social mention variables in order to correlate them with SEO impact but it seems to me monitoring analytics tools, perhaps in partnership with best-in-class SEO analytics tools like SeoMoz, need to be moving much more aggressively to tackle this analytics challenge.

Am I the only one? Is SEO impact not an important part of the ROI measurement puzzle that is being overlooked by Radian6 and other monitoring platforms? Search is where the rubber meets the road. I’m thinking social media marketers could put the pedal to the medal with better SEO insights.

And you? What do you think?


TAGGED:roiseo
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data for seo
AnalyticsBig DataExclusive

How To Use Big Data For SEO In 2018

5 Min Read

Analytics: Not About Saving Time

7 Min Read
big data PPC
Big DataExclusive

10 Stellar Ways Big Data And PPC Campaigns Work Together

10 Min Read
data-driven SEO techniques
AnalyticsBest PracticesBig Data

4 Ways To Take Big Data And SEO To The Next Level

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?