Tag: advertising

Can Predictive Analytics Help Improve Your Instagram Strategy?

I have wrote extensively on the benefits of using predictive analytics and…

Diana Hope Diana Hope 7 Min Read

Understanding The Role Of Big Data In Creating An Ad Network

Ad networks have become far more dependent on big data than ever.…

Annie Qureshi Annie Qureshi 6 Min Read

The Low-Down On Using Data Science And Statistics In Advertising

The use of data science and statistics in advertising has grown substantially…

Steve Jones Steve Jones 6 Min Read

Unintended Effects of Adblockers

Nothing of quality in life is free. Most would agree with this…

briggpatten briggpatten 4 Min Read

How Organisations Should Deal With the Big Data Knowledge Gap of Consumers

Today there was a lot of rumour in The Netherlands because Dutch…

Datafloq Datafloq 5 Min Read

Apple and Motorola Re-Visit Old Values in New Ads

Fifty years ago the phrase, “Made in the USA,” had nationalistic and…

RobertPassikoff RobertPassikoff 7 Min Read

How Google Uses R to Make Online Advertising More Effective

At JSM 2011 today, three Google employees (amongst the more than 20…

DavidMSmith DavidMSmith 4 Min Read

Discovering Analytics – A Revelation or Slow Investigation?

In a May 31, 2009 article in the business section of the…

GaryCokins GaryCokins 4 Min Read

Dawn of a new era: On-site – Off-site Integrated Marketing

While it isn’t yet quite the online-offline integration that is my pet…

AkinArikan AkinArikan 9 Min Read