Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Sophisticated Text Mining Can Provide Context for Sentiment Analysis
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Sentiment Analytics > Sophisticated Text Mining Can Provide Context for Sentiment Analysis
Sentiment Analytics

Sophisticated Text Mining Can Provide Context for Sentiment Analysis

Jennifer Roberts
Jennifer Roberts
3 Min Read
SHARE

One of the most powerful features of semantic technology is its ability to contextually understand content; to derive meaning from language. Isolating specific terms around positive or negative reaction in relation to a specific context can reveal the sentiment behind a consumer expression of intent or consideration.

We have an interesting dashboard of  data related to consumer TV behavior around:

One of the most powerful features of semantic technology is its ability to contextually understand content; to derive meaning from language. Isolating specific terms around positive or negative reaction in relation to a specific context can reveal the sentiment behind a consumer expression of intent or consideration.

More Read

Image
Big Data: Making an Impact at the Post Office
Text Analytics for Tracking Executive Hubris?
Clarabridge Gets Engaged: A Report from the Customer Connections Conference
How Text Mining Can Help Your Business Dig For Gold
Analyzing Enterprise Text? Don’t Use Sentiment Out of Context

We have an interesting dashboard of  data related to consumer TV behavior around:

  • Viewing Intent – captures text related to what consumers intend to watch or not watch. For example, “I missed the show last night and have the TV set to remind me to watch it at 8pm tonight.”
  • Watching – relates information specific to shows that are actively being watched.
  • Favorite – captures specific and strong indicators of positive reaction, capturing variations of phrases such as “my new fave”, “the best…”, “one of my favorites”, etc.
  • Affinity – identifies specific positive phrases such as “I love…”, “…is fantastic”, etc…

Each of these consumer intentions or expressions represents a dimension, a sort of status of interest in the following shows:

  • Pawn Stars
  • Antiques Roadshow
  • Storage Wars
  • American Pickers
  • Hardcore Pawn
  • Auction Kings

Click image to enlarge

Once we have filtered conversations to include only on-topic text related to Watching, we can then apply a sentiment filter.

Click image to enlarge

In the image above, two important views of data related to consumer behavior are being monitored. Not only are you able to identify a specific audience of active viewers watching a specific show but you can also begin to surface sentiment related to that behavior. Monitoring these metrics over time can provide insights on any outreach efforts, campaigns or general perception of a show.

If you’re interested, you can also view the video we created around the use of dimensions and sentiment.

Analyze Consumer Intentions & Sentiment to Surface Actionable Insights from Collective Intellect on Vimeo.

Happy Friday!

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Sentiment Analytics – The Gold Mine, which you didn’t Mine!

6 Min Read

Please check out the Text Analytics Summit, Boston, June 12-13

2 Min Read
Image
AnalyticsBusiness IntelligenceData VisualizationHadoopSentiment Analytics

Big Data Bubbles Up Trouble!

3 Min Read

The Connected Evolution

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?