By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How Companies Are Rethinking Promotional Materials In Light Of Big Data
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > How Companies Are Rethinking Promotional Materials In Light Of Big Data
Big Data

How Companies Are Rethinking Promotional Materials In Light Of Big Data

Larry Alton
Last updated: 2021/05/24 at 6:51 PM
Larry Alton
4 Min Read
How Companies Are Rethinking Promotional Materials In Light Of Big Data
SHARE

Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and magnets. Take a second to ask them about these items, though, and most will express strong preferences regarding which ones they use, which are just waste, and which never even make it in the door.

Contents
Identify Audience InterestsTalk To ProducersPromoting Loyalty

In the age of big data, it’s time to stop indiscriminately producing and handing out promotional items – we need to start choosing our marketing strategies with care. Excess can be just as off-putting in the world of advertising as too little outreach, so use the tools at your disposal to hone your approach and cut waste.

Identify Audience Interests

If you’re going to produce promotional items, you need to know who these items are going out to – who’s in your audience. For example, if you collect geographical data and find most of your customers are in northern states, branded beer cozies might not be a hit. Similarly, if your data says your clients are mostly young and urban, they’re likely to prefer social media contests to cheap, promotional t-shirts.

Another consideration when it comes to promotional items is that you shouldn’t be afraid to evolve. If you’ve always printed custom calendars, there are surely clients who love them, but look into the range of items out there. You might find you get traction out of branded pedometers for your medical practice or universally useful items like pens and notepads.

More Read

ai in marketing

4 Ways AI Can Improve Your Marketing Strategy

Data Security Unveiled: Protecting Your Information in a Connected World
Green Data Centers Make Data-Driven Entities More Sustainable
NIST 800-171 Safeguards Help Non-Federal Networks Handling CUI
The Role of Data in Automating Healthcare Processes for Improved Patient Results

Talk To Producers

You may have plenty of data on your clients, but you probably don’t know much about promotional item trends, in particular – and that’s why you should talk to leaders in that field. Join the Print + Promo email list to connect with industry leaders and learn from their insights into marketing. You can’t know everything, but you can network your way to greater knowledge.

Advertising firms are also a great source of information about promotional products because they’ve mastered the art of appeal. In particular, advertisers may be able to guide you in cutting costs to increase ROI. For example, the experts at HALO Branded Solutions looked at a t-shirt program and determined that their client could reduce their offerings by 50% with less than a 5% loss. That’s the kind of measurable improvements you want for your promotional items program.

Promoting Loyalty

Another factor to consider when looking into promotional products is if they’re necessary in the age of loyalty programs. Promotional products typically come with “no strings attached” – they’re given to everyone in the store or sent to all members on the mailing list. This drives up overall costs, which is why promotional products are often very inexpensive items.

Building a better loyalty program can help you reach customers more effectively, at a lower cost, and provide incentives that matter to them. Promotional items don’t have to be heavily branded or one-size-fits-all options. They just need to keep customers coming back; data-driven personalization tends to be more effective than generic promotions are.

Promotional items will always have a place in the market, from phone number emblazoned magnets to branded bags, but that doesn’t mean you shouldn’t look for better ways to make these items work for your business. The more data you have on your customer base, promotional trends, and cost effectiveness, the better positioned your business will be to turn a simple strategy into a powerful draw.

Larry Alton July 25, 2017
Share This Article
Facebook Twitter Pinterest LinkedIn
Share
By Larry Alton
Follow:
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Follow us on Facebook

Latest News

IoT Cybersecurity
4 Common Misconceptions Surrounding IoT Cybersecurity Compliance
Internet of Things
iot and cloud technology
IoT And Cloud Integration is the Future!
Internet of Things
ai in marketing
4 Ways AI Can Improve Your Marketing Strategy
Artificial Intelligence
data security unveiled
Data Security Unveiled: Protecting Your Information in a Connected World
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in marketing
Artificial Intelligence

4 Ways AI Can Improve Your Marketing Strategy

8 Min Read
data security unveiled
Security

Data Security Unveiled: Protecting Your Information in a Connected World

8 Min Read
green data center
Big Data

Green Data Centers Make Data-Driven Entities More Sustainable

12 Min Read
data security
Data Management

NIST 800-171 Safeguards Help Non-Federal Networks Handling CUI

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?