Customer Experience Innovation: Aligning Business with Customer
Responsive and accurate support for customer interactions points the way for the kind of management that organizations can apply to…
MasterCard Applies Big Data to Help Retailers Achieve Better Results
It may be obvious that the massive credit card company MasterCard is heavily involved in big data. They have over…
3 Tips for Selling Your Boss on Big Data
For more and more businesses, big data analytics is becoming a valuable tool for gaining new insights and creating competitive…
Turning Decision Making Into a Game
Organisations are more complex today than ever before, largely because of the ability that technology brings to support scale, centralisation…
Making Better Business Decisions Part Two [VIDEO]
I did a series of videos for eCornell during Dreamforce and one of them fits nicely into this series (now…
SOA for Process and Data Integration
Traditionally, BI has been a process-free zone. Decision makers are such free thinkers that suggesting their methods of working can…
Companies Struggle to Engage with Customers Digitally
If you stop to compare communication preferences of the past to those of today, you can’t fail to notice some…
Perfect Information Doesn’t Equal Perfect Predictions
Many organizations attempt to achieve “data nirvana” by having 100% complete information for any given business decision. In the customer…
2014 Will Bode Well for BI
So far, the current decade has been a series of successful years for the business intelligence market. With the rise…
Managing Your Sales Funnel: How Does CRM Software Help?
When implemented properly, CRM software should improve your sales funnel and conversion rates.CRM software is well-known for helping manage the sales funnel.…
