Eyewitnesses Get It Wrong: An Argument for Data-Driven Decision Making
A nighttime murder took place in 1991 in Linwood, California. Half a dozen teenaged eyewitnesses picked a man out of…
10 Ways to Gain Targeted Insights Into User Behavior
When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and…
Visualizing Networks in R: Arc Diagrams and Hive Plots
Arc diagrams are an alternative way of representing two-dimensional graphs. Rather than scattering the nodes across the page connected by…
Market Research Agencies Can Thrive in the Big Data Era
Lately I have found it impossible to scan my numerous RSS feeds without the term "Big Data" staring me in…
Data Scientists Not Required: Big Data Is About Business Users
Big data doesn’t sound like a provocative field. In a recent panel at the Global Big Data Conference, however, I said…
Scary Big Data, Cool 3D Analytics and More
What’s going on in the analytics world this week?Big, Scary Big DataThe New York Times did some “etymological detective work”…
Email Marketing Isn’t Dead!
Commercial TV took 13 years to reach 50 million households; it took Facebook just a year to hit the 50…
Data Mining and Analysis Aren’t Always the Answer
Data mining is an important tool whose benefits have been demonstrated in diverse fields, among business, government and non-profit organizations.…
Accurate Sales Forecasting: 4 Secrets
There’s something you need to know about forecasting: the forecast is, by nature, imperfect. But this is the part where…
Desktop Spreadsheet Alternatives to Know
The electronic spreadsheet is among the top five most important advances in business management to come along in the last…
