Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies
Improving customer engagement is a hot topic, particularly in the retail industry. However delivering the personalised experiences consumers crave by…
How HR Can Use Big Data in a Smart Way (Hint: Most Are Not)
HR and people management have been taken over by the data and analytics wave. This part of organisations that has…
How to Drive ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling…
How to Implement BPM in Your Organization
Business Process Management, or BPM, can be a fairly broad term. It encompasses a whole set of tools and techniques…
Absolutely Fabulous Big Data Roles
Plus ça change, plus c’est la même chose.Jean-Baptiste Alphonse KarrPrologueI wrote a piece called ‘7 New Big Data Roles for…
Riding the Mobile Data Highway
Image source: cisco.com Image source: cisco.comVendors and services providers for mobility management solutions can overly fixate on the vast array…
The Strategic Tax Department Is a Priority for Longview
Longview’s recent Dialog user group meeting highlighted the company’s continued commitment to providing much needed automation tools for improving tax…
Is NPS the Best Measure of Customer Experience?
Recently my colleague Tony Cosentino wrote an analyst perspective asserting that big data analytics will displace net promoter score (NPS) for…
Moving Target: Cybersecurity and Integrated Managed Services
Cybersecurity continues to encompass the pressing need for detailed, broad and varied solution capabilities. Implementing, maintaining and updating comprehensive cybersecurity…
Data Management and the Customer Interaction
This is the final blog of a 4 part series on how data management is impacting the role of the…