Big Data
1468 views

Are you brave enough to change your Data Habits?

martindoyle - March 7, 2017

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have…

Are typos and small mistakes making your business data inaccurate?
Data Quality
2914 views
Data Quality
2914 views

Are typos and small mistakes making your business data inaccurate?

martindoyle - February 1, 2017

As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even a small mistake can cost your business……

Big Data
1753 views

Is your New Year’s Resolution to Improve your CRM Data?

martindoyle - January 9, 2017

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must…

Big Data
2000 views

Why Does Data Decay so Fast?

martindoyle - December 14, 2016

People change jobs, get promoted and move home. Companies go out of business, expand and relocate.  Every one of these changes contributes to data decay. It’s been…

Big Data
2451 views

How to Ensure Your CRM Data is Fit for Purpose

martindoyle - November 15, 2016

Constantly improving the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a…

Data Quality
1513 views

Big Data Misconceptions

martindoyle - September 20, 2016

The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded…

Big Data
1619 views

How to become a Data Driven Business

martindoyle - August 25, 2016

Data is everywhere. All businesses have access to it. Yet, turning data into actionable insights and becoming a data-driven business can be difficult to achieve.What does data-driven mean?…

Data Quality
2432 views

Data Quantity, or Data Quality?

martindoyle - July 14, 2016

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.Lots of traffic – good. Viral posts…

Big Data
1777 views

Are You Still in the Dark About the Quality of Your Data?

martindoyle - June 7, 2016

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor…

Big Data
1589 views

The Data Quality Tipping Point

martindoyle - April 8, 2016

 Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and…