Bernard Marr

Bernard Marr is a best-selling author, keynote speaker, strategic performance consultant and analytics, KPI and Big Data guru.
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102 Articles
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AnalyticsBig DataBusiness IntelligenceCollaborative DataData ManagementHadoopITMapReduceOpen SourceSoftware

What’s Hadoop? Here’s a Simple Explanation for Everyone

When you learn about Big Data you will sooner or later come…

Bernard Marr Bernard Marr 7 Min Read
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AnalyticsBig DataBusiness IntelligenceCloud ComputingData MiningITMarketingPredictive AnalyticsSentiment AnalyticsSocial DataSocial Media AnalyticsText AnalyticsUnstructured Data

How Big Data Will Change Marketing Forever

On paper, big data is any marketer’s dream come true – thanks…

Bernard Marr Bernard Marr 7 Min Read
amazon analytics big data use
AnalyticsBig DataBusiness IntelligenceCloud ComputingData MiningITPredictive AnalyticsWeb Analytics

How Amazon Uses Big Data to Boost Its Performance

Amazon is a big data giant, which is why I want to…

Bernard Marr Bernard Marr 6 Min Read
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AnalyticsBig DataCloud ComputingData ManagementData MiningData WarehousingHadoopInside CompaniesITMapReducePredictive AnalyticsSentiment AnalyticsSocial DataSoftwareText AnalyticsTransparency

WOW! Big Data at Google

Big data and big business go hand in hand – this is…

Bernard Marr Bernard Marr 7 Min Read
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AnalyticsBig DataBusiness IntelligenceDecision ManagementITModelingPredictive AnalyticsSoftwareUnstructured DataWorkforce AnalyticsWorkforce Data

Big Data and Analytics In Sports: A Game Changer

If there is one area in which big data is literally guaranteed…

Bernard Marr Bernard Marr 7 Min Read
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AnalyticsBig DataBusiness IntelligenceModelingPredictive AnalyticsText AnalyticsWeb Analytics

Big Data, Analytics and Criminals

To a criminal, life must have seemed so much simpler before the…

Bernard Marr Bernard Marr 6 Min Read
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AnalyticsBig DataBusiness IntelligenceCommentaryData ManagementData MiningData WarehousingITPolicy and GovernancePredictive AnalyticsPrivacySentiment AnalyticsSocial DataSocial Media AnalyticsText AnalyticsTransparencyWorkforce AnalyticsWorkforce Data

Is Big Data Under Threat by New Internet Magna Carta?

This year we have seen the 25th birthday of the World Wide…

Bernard Marr Bernard Marr 7 Min Read
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AnalyticsBig DataBusiness IntelligenceData MiningDecision ManagementITMarketingPredictive AnalyticsSocial DataUnstructured DataWorkforce Data

Big Data Is Nothing Without Its Little Brother

We sometimes get so caught up in the hype of big data…

Bernard Marr Bernard Marr 4 Min Read
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AnalyticsBest PracticesBig DataBusiness IntelligenceCloud ComputingData ManagementData MiningData VisualizationExclusiveHadoopHardwareITMapReducePolicy and GovernanceSoftwareUnstructured Data

6 Simple Steps to a Big Data Strategy

We now live in a world in which the volumes of data…

Bernard Marr Bernard Marr 6 Min Read
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AnalyticsBig DataBusiness IntelligenceData MiningData WarehousingInside CompaniesModelingPolicy and GovernancePredictive AnalyticsPrivacySentiment AnalyticsSocial Media AnalyticsText AnalyticsUnstructured DataWeb Analytics

Facebook’s Big Data: Equal Parts Exciting and Terrifying?

Facebook, the popular social network with over 1.2 billion users world wide,…

Bernard Marr Bernard Marr 8 Min Read