You can learn a lot from a blogger; not only does the practice help you become a better communicator it’s an excellent way to set yourself / your brand apart. In a recent MSN article (repost from CareerBuilder.com) Anthony Balderrama discusses Why Blogging Is Good For Your Career.
While the article is mainly geared toward setting yourself apart from other job applicants, the same ideas translate to setting your brand apart from competitors – for instance, Balderrama points out that a blog is an excellent supplement to a résumé, but it’s also an excellent companion to your website and helps to expand your reach.
Social Media is a great way to evaluate potential new hires to your marketing team, as we posted last week, social searches are becoming more common for hiring companies looking to see how applicants present themselves, communicate and what they could add to the company. Granted, social media rules are still forming but potential applicants must know that a social media check is likely on the radar. So today’s lesson centers around presentation, put your best efforts into using social media to find a position, make a hire, extend/ strengthen your brand, or enhance your existing marketing/ media efforts.
