Embedding Predictive Analytics in Your Software Product
Everyone knows that enterprise software is an intensely competitive business. Today “Big Data”…
What Are the Questions to Ask When Developing a Big Data Strategy?
A recent story on InformationWeek shows how two CEO’s can view the…
Big Data and Analytics Must Be Properly Matched
Those who have any reasonable familiarity with the modern tech sector will…
From Machines to Crops to Animals: Big Data Turns Traditional Farming Upside Down
The agricultural industry has seen many changes in the past 100 years.…
Geofencing: Bringing Context and Value to User Engagements
After the web 2.0 revolution, the Internet is now poised to make…
B2B Software Startups: The SaaS Platform Dilemma
SaaS has considerably reduced B2B software development costs. Think about ten years…
Rent vs. Buy? The Cloud Conundrum
Over the long-run, is cloud computing a waste of money? Some startups…
Statisticians Push Back Against the “End of Theory” Problem
For years, some commentators have worried that increasing volumes of data coupled…
Using Big Data to Sell to Individuals Instead of Stereotypes
One of the weaknesses of marketing has always been overgeneralization. Marketers have…