Why Your Business Needs to Utilize AI to Create a Great Mobile App

Here are six huge benefits of using mobile apps that have been developed with AI technology.
benefits of businesses using mobile apps developed with AI
Shutterstock Photo License - By ESB Professional

Artificial intelligence technology is shaking up the way companies operate. More companies than ever are finding clever ways to utilize AI technology to streamline their operations, boost their ROIs and solve common challenges that are facing their industries.

One of the best ways to use AI technology to benefit your business is by creating great mobile apps. Countless companies are finding ways to optimize their mobile business strategy with AI. This is best implemented when you use AI to create a great app that can help your customers interact with your brand.

Benefits of Using AI Technology to Create the Perfect App for Your Business

AI technology can help you create an amazing app that will help serve the customers of your business. Here are six huge benefits of creating a wonderful app that has been developed with AI technology.

1. Increase Your Business’s Visibility

According to statistics, most American adults spend almost 4 hours on their mobile devices. Therefore, most of these people use applications on their mobile devices.

People have to unlock and scroll their mobile devices to find the apps they want to open. If they have your business app, they are more likely to see your app as they scroll their mobile device. They might never forget your company’s logo.

You will have an easier time maintaining visibility if you make sure that your app is as engaging as possible. AI technology can help make your app more interesting and even personalize content to keep people using it as much as possible.

2. Market Your Business

We previously mentioned that mobile intelligence is playing a huge role in mobile marketing. This is most obvious when it comes to using mobile apps.

Apps that rely on AI technology can also be excellent for marketing. They are able to understand the unique needs and interests of your customers and make sure that marketing messages are customized to their tastes.

You can use apps for different purposes, including providing news feeds, search features, prices, general info, booking forms, messengers, user accounts, and many more.

You can, therefore, use a mobile app that relies on AI technology to provide different information to your customers. In addition, you can use your app to market your business. For instance, you can provide special sales and promotions on your app.

You can even use push notifications to directly interact with your customers. So, use your app to remind your customers about your services and products.

3. Provide More Value

If you have a loyalty program, you can digitalize it. Want to reward your local customers? Do not just send them cards. Your customers can collect rewards through your mobile app.

If your customers can get their rewards immediately, they are more likely to remain loyal to your business. They can get their rewards on their mobile devices.

You can use AI algorithms to make sure that rewards are properly delivered to customers as they need.

4. Build Your Brand

You can use a mobile app to build your brand. It is cheap to use a mobile app to build a brand. You do not have to spend a lot of money on advertising.

Here is how mobile apps can help you build your brand:

Brand – You are free to design your mobile app the way you want. So, you can make your mobile app informative, bold, functional, hip, or stylish. In addition to creating a beautiful mobile app, you need to add the best features to your mobile app. If your customers love the features, they are more likely to remain loyal to your brand.

Recognition – If potential customers can use your mobile app regularly, they are more likely to purchase your products or services. This is known as “effective frequency” in advertising. In summary, if someone hears and/or sees a brand around 20 times, they can truly notice the brand.

5. Improving Customer Engagement

It is crucial to make it easy for potential customers to reach you. It doesn’t even matter if you sell spa services or flowers. If your customers can contact you from your mobile app, they are more likely to trust you. If they trust you, they can buy your products and services. Speak to your mobile app developer about what you require from your business app.

The good news is that AI technology can be immensely helpful with boosting engagement. For example, OpenTable used this principle to build its business model. Customers do not have to call the restaurant to book a table. They can just use their mobile app to book a table.

In fact, a lot of people prefer to communicate with businesses via text. Therefore, they can text you from your mobile app.

6. Beat Your Competitors

Many small businesses do not use mobile apps, so you can use mobile apps to beat your competitors and be smarter. If you are the first one to create a mobile app for potential customers, you can beat your competitors. In fact, you are more likely to impress your customers.

Sean Mallon
Sean is a freelance writer and big data expert. He loves to write on big data, analytics and predictive analytics.