Webtrends Engage 2011: Making Web Analytics Sexy
I spent a few days this week catching up with Webtrends during its annual user event, Engage, in San Francisco. Web analytics is covered in my IDC group under CRM…
Gliding through Traffic with Big Data
A string of needless red lights and another late arrival at work.We’ve all been the victim of too many red lights. We’ve been on the wrong end of a traffic…
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Crucial Benefits of Collecting and Analyzing Data for Modern Businesses
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How Gamers And Bitcoin Miners Are Using Big Data
The gaming and bitcoin industries are both verticals that entrepreneurs have made…
What type of decision tree models built with R can I export to PMML?
If you use the R package rpart, you will be able to…
‘Garbage in, garbage out’ — with a 2012 Twist
GIGO — or ‘garbage in, garbage out’ — has been the programmer’s…
Improving LinkedIn Ad Strategies with Data Analytics
Data analytics plays a major role in improving social media ad strategies,…
Benefits of Using Analytics to Optimize Your Telemarketing Strategy
Any company that wants to implement a successful marketing strategy needs to…
