2009: Challenge & Opportunity

The economic challenges of 2008 inspired some unique approaches for email use, including the dramatic increase in frequency and wide use of negative append strategies. As a recipient, I was…

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This Is Why You Shouldn’t Weight Your Survey Data

For a long time I’ve been a big proponent of weighting data as little and as rarely as possible. You see, I would rather fill cells to achieve the desired…

AnniePettit
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