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Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy…
On a Business Intelligence initiative, much of your success will depend upon a very special word--"clarity." Here is how one online dictionary defines it:noun: clearness or lucidity as to perception…





We have talked in the past about the importance of data visualization…
I recently participated in a panel discussion—which was (perhaps esoterically) titled “The…
photo by BotheredByBeesAt Baseline Consulting we've been talking for several years about…
Data Quality (DQ) Tips is an OCDQ regular segment. Each DQ-Tip is…
Long before the web existed, savvy direct marketers understood how to identify…
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