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We’ve all heard the old adage that to learn a language you have to completely immerse yourself; the same is true with the language of social media. This year has…
Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies. It certainly is true that many…





Key performance indicators, or KPIs, are a critical component of an overall…
The use of data science and statistics in advertising has grown substantially…
Last week I was a presenter at a seminar in Stockholm, Sweden.…
A couple of years ago, this article highlighted the complicated changes created…
AI technology has had a huge impact on the direction of many…
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