What’s the Difference? – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions
At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing intentions or services from social data. We talk so much…
Report Governance is Key to Consistent Business Information
Much has been written about managing an enterprise BI Program and implementing data governance. Both of these are key ingredients to business value, but even with well-run BI and data…
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Social CRM: Thinking Outside the “Call Center” Box
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