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While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will…
I’m still waiting for Google to post a video of the talk to YouTube, but in the meantime here are the slides for your enjoyment. I’ve included speaker notes designed…





The Smarter Enterprise and the Age of Analytics (via IBMSocialMedia)
It’s 2011. Analytics is hot! Does that mean we analysts are hot,…
One of the things that we wanted to talk about at Smart…
It may come as no surprise that the internet has been swelling…
David M. ScottAnderson Analytics Marketing Guru Round Table Discussion, with David M.…
Saying that the Internet is a medium for change, knowledge, discourse, or…
When teaching people about business intelligence (BI), data integration and data warehousing,…
During the Christmas period I finally had the chance to read some papers…
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