Business Trip Yields Even a Lesson for Consumer Goods Companies

As a recently new member of the Teradata Consumer Goods team, I was happy to jump right into things with a trip to our Dallas office the other day. Little…

TeradataExperts
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Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual level. It’s simply best practice for any industry, but a…

TeradataExperts
4 Min Read
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