Big Data Helps Improve ROI of Trade Show Marketing
More companies that are using trade shows are leveraging big data to get higher ROIs from their marketing efforts.
The Big Data Meme: 5 Scenarios for IT
In the New York Times, Steve Lohr surveys the rise of big data as a term and as a marketing tool, from "the confines of technology" to the mainstream. “The Big…
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Even Chocolate Needs Smart Data
How do you sell chipotle-accented chocolates and truffles with bourbon mash to…
Information Governance: What are the Best Techniques for Putting a Value on Information?
A strong Information Governance program can faciliate improvement in how information is managed across the…
New DoE Program Drives Demand For Machine Learning Programmers
Machine learning is leading to numerous changes in the energy industry. The…
Data Analytics Provides New Insights on Email Marketing Metrics
Email technology has evolved considerably over the years. The first email program…
So You Think You’re Ready for a Data Warehouse Appliance, Part 2
As I wrote in last week’s blog post, a data warehouse appliance…
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