A Socialized Sales Funnel – Sales or Advocacy?
I’ve been talking with the sales folks here at CI about the influence of social media on the sales funnel. Obviously, we all agree that social has added a unique…
Machine Learning Maximizes Email Marketing ROI With List Segmentation
Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend…
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Market Research Agencies Can Thrive in the Big Data Era
Lately I have found it impossible to scan my numerous RSS feeds…
Guest post: What is Data Mining – Explaining it to the Layman
It is my pleasure to welcome Barbara Williams on Data Mining Research…
A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts
(Please note: This article was originally written and posted last year by…
Business of Carbon Management from Special Reports
Business of Carbon Management from Special Reports
Data Annotation Outsourcing and Risk Mitigation Strategies
One of the things we have written about a lot at Smart…
Working With Big Data: The Top Qualities You Need to Possess
What does it take to work with big data? Surprisingly, a lot.…
Top BI Dashboard Design and Delivery Worst Practices
It’s child’s play, don’t you know? Business Intelligence (BI) dashboards are the…