Electronic Substitution in the New Economy

Arlene Radasky, in a comment on my last blog post about why I don’t want a Kindle, wrote about the pitfalls of lugging books in a suitcase when listening on…

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Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to…

Mark Smith
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