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Forward-thinking companies realize that the use of master data sets them apart from the competition. Master data management or MDM enables companies to reconcile disparate data sources, helping them avoid…
Big data technology is becoming a more pressing issue for companies around the world. However, many companies don't understand enough about data to utilize it effectively. A recent survey found…





If you have ever doubted that architecture (of the bricks-and-mortar variety) can…
Probably one of the best uses of Information Extraction, Text mining and…
The acquisition and retention of customers is the biggest challenge facing marketers.…
While Big Data has received a lot of attention over the last…
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn…
Cloud technology is making it a lot easier for businesses to gain…
Data analytics is becoming increasingly important in marketing for many businesses. Companies…
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