This is the first part of a series of posts where Data Mining and Text Mining will be applied to…
Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge…
Posting a brief follow up to yesterdays post.Just got back from the MRANE event. Right after my talk which ended…
Predictive Analytics are already widely used on Twitter to extract potentially interesting insights. On previous posts we discussed:Sentiment Analysis and…
I wonder if the real value of social media for B2B marketing is not the external use to drive sales…
How much effort do you need to put into social media before it pays off in B2B? The answer probably…
Do you ever have those moments when something someone says in a conversation is the one missing piece of a…
If you work in a Marketing or Sales department then you probably have the challenging task of convincing your less…
Welcome Mary Wardley with this guest post. Mary is IDC's vice president of CRM and Applications research in my Software Business…
SAP BusinessObjects Innovation Center has just unveiled a great new prototype called Enterprise Social Networking (ESN). It aggregates existing enterprise…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
