Business Intelligence
478 views

Twitter Analytics : Which usage behavior attracts many followers?

ThemosKalafatis - May 5, 2009

This is the first part of a series of posts where Data Mining and Text Mining will be applied to…

Uncategorized
354 views

Twitter, Twitter Everywhere

SundeepKapur1 - May 1, 2009

Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge…

Uncategorized
421 views

“MySpace is the Bar, Facebook the Backyard BBQ, and LinkedIn the Office”

TomAnderson - April 30, 2009

Posting a brief follow up to yesterdays post.Just got back from the MRANE event. Right after my talk which ended…

Predictive Analytics
368 views

Twitter Analytics: Words that make a difference

ThemosKalafatis - April 28, 2009

Predictive Analytics are already widely used on Twitter to extract potentially interesting insights. On previous posts we discussed:Sentiment Analysis and…

Uncategorized
314 views

Driving Marketing Effectiveness and Efficiency from Within using Social Media

SDC Editor - April 27, 2009

I wonder if the real value of social media for B2B marketing is not the external use to drive sales…

Business Intelligence
525 views

B2B Social Media – Has Marketing Effectiveness and Efficiency Improved?

michgoetz - April 27, 2009

How much effort do you need to put into social media before it pays off in B2B? The answer probably…

Business Intelligence
546 views

Social Analytics?

mfauscette - April 25, 2009

   Do you ever have those moments when something someone says in a conversation is the one missing piece of a…

Uncategorized
382 views

When graphs, piecharts and all else fails… Dilbert to the rescue!

TimManns - April 22, 2009

If you work in a Marketing or Sales department then you probably have the challenging task of convincing your less…

Business Intelligence
480 views

Twitter gains salesforce.com support, anticipating the next great thing?

mfauscette - March 30, 2009

Welcome Mary Wardley with this guest post. Mary is IDC's vice president of CRM and Applications research in my Software Business…

Business Intelligence
443 views

Social Networking Analytics

Timo Elliott - March 30, 2009

SAP BusinessObjects Innovation Center has just unveiled a great new prototype called Enterprise Social Networking (ESN). It aggregates existing enterprise…