By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Twitter, Twitter Everywhere
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Twitter, Twitter Everywhere
Uncategorized

Twitter, Twitter Everywhere

SundeepKapur1
Last updated: 2009/05/01 at 12:44 PM
SundeepKapur1
4 Min Read
SHARE

Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge many businesses face is how to use it correctly, here are a few points to keep in mind when seeking to create an effective Twitter presence.

First, as a business you should create a Master Personality on Twitter – your business name, to serve as the ultimate authority and your company’s official spokesperson. The tweets from this profile should be authoritative, offer insight into the business and be focused on brand building.

Second, identify proponents of your business; those key people in your organization who can add to your presence. Their Twitter profiles should have two sub-goals, the first is to follow the main personality and the second is to espouse the benefits of your brand. Their tweets should drive specific segmented interest, each could assume an area of responsibility for your business to try and appeal to the different followers/ verticals and act as your brand champion.

The third step is to create one or more Twitter profiles in the service related aspects of your business; their function is to address the how to questions about your product/ service.…

More Read

Revealing Human Nature through Social Media Measurement

Rise of Social CRM and how IT & BPO Companies can Profit from it
Socializing
Some thoughts on advanced analytics in 2010
Twitter Analytics : Which usage behavior attracts many followers?


Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge many businesses face is how to use it correctly, here are a few points to keep in mind when seeking to create an effective Twitter presence.

First, as a business you should create a Master Personality on Twitter – your business name, to serve as the ultimate authority and your company’s official spokesperson. The tweets from this profile should be authoritative, offer insight into the business and be focused on brand building.

Second, identify proponents of your business; those key people in your organization who can add to your presence. Their Twitter profiles should have two sub-goals, the first is to follow the main personality and the second is to espouse the benefits of your brand. Their tweets should drive specific segmented interest, each could assume an area of responsibility for your business to try and appeal to the different followers/ verticals and act as your brand champion.

The third step is to create one or more Twitter profiles in the service related aspects of your business; their function is to address the how to questions about your product/ service. They could also serve as extensions of Customer Service, in the event that someone has an issue with an invoice or wants to know about upcoming events. Specific service related questions should be handled expeditiously to deliver great service.

Continue to update your Twitter pages with relevant information to stay in touch with your followers, your tweets will serve as an overview for potential followers looking to connect with you. You should also look to add new followers (that relate/ apply to your business) as this may lead to additional reach.

Finally, try to add a little more Twitter is limited to 140 characters, but you can easily incorporate a link to a targeted landing page, portion of your website or link to your latest blog post.

Want more Info?
Here are some past posts on How to get started with Twitter and how to Leverage Twitter in your Email Program. You can also follow the Timber Frame Business Council and our page, The Email Yogi. Tweet with you soon!

Link to original post

TAGGED: social network analysis
SundeepKapur1 May 1, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Revealing Human Nature through Social Media Measurement

3 Min Read

Rise of Social CRM and how IT & BPO Companies can Profit from it

5 Min Read

Socializing

14 Min Read

Some thoughts on advanced analytics in 2010

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?