Does Data Quality Matter in Social Media?
Data driven marketing is reliant on high quality data, but with the…
Data Quality, Collaboration and Baseball
Disclaimer: After a long day with a strategic partner discussing the finer…
B2B CRM: The Right Contact Mix for Your Customer Relationship
You’ve spent years gathering contacts into your databases. You’ve implemented a data…
B2B Social Media – Has Marketing Effectiveness and Efficiency Improved?
How much effort do you need to put into social media before…
Getting On the Same Page – Marketing and the Business
This week, VisionEdge Marketing released the findings of it’s 8th Annual Marketing…
Business Side Guide: See Your Customers in a Global Light
It used to be that only the very large enterprises had to…
Marketing Tips: The Offensive Tackle – B2B Marketing Engaged with Sales
B2B marketing has come a long way from high cost media campaigns,…
Marketing Tips: 5 Tips for Social Media – A B2B Marketer’s Killer App
If you go back to my past discussion on Marketing as the…
Market Analysis Tips: Death by Survey
I'm naturally inquisitive. It is probably the single greatest quality for my…
Business Side Guide: What is Holding Your Business Intelligence Practice Back?
I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and…