CRM
1543 views

Does Data Quality Matter in Social Media?

michgoetz - July 29, 2011

Data driven marketing is reliant on high quality data, but with the introduction of social media and its pervasiveness in the marketing tool kit, it is easier…

Best Practices
956 views

Data Quality, Collaboration and Baseball

michgoetz - June 17, 2011

Disclaimer: After a long day with a strategic partner discussing the finer points of data management and data quality, my mind took some mysterious, but enlightening, paths…

CRM
955 views

B2B CRM: The Right Contact Mix for Your Customer Relationship

michgoetz - May 5, 2009

You’ve spent years gathering contacts into your databases. You’ve implemented a data quality practice that is now starting to give you a solid picture of your universe.…

Business Intelligence
863 views

B2B Social Media – Has Marketing Effectiveness and Efficiency Improved?

michgoetz - April 27, 2009

How much effort do you need to put into social media before it pays off in B2B? The answer probably has to do with what you expect…

Business Intelligence
592 views

Getting On the Same Page – Marketing and the Business

michgoetz - April 22, 2009

This week, VisionEdge Marketing released the findings of it’s 8th Annual Marketing Performance Measurement and Management (MPM) survey.  The finding that resonated with me the most was…

Uncategorized
645 views

Business Side Guide: See Your Customers in a Global Light

michgoetz - April 22, 2009

It used to be that only the very large enterprises had to think and act globally. Not today. Consider that even a Mom and Pop operation with…

Uncategorized
647 views

Marketing Tips: The Offensive Tackle – B2B Marketing Engaged with Sales

michgoetz - April 22, 2009

B2B marketing has come a long way from high cost media campaigns, goofy gifts, and stacks of collateral. With the maturation of CRM and expanded communication avenues,…

Uncategorized
609 views

Marketing Tips: 5 Tips for Social Media – A B2B Marketer’s Killer App

michgoetz - April 22, 2009

If you go back to my past discussion on Marketing as the Offensive Tackle, you'll find that social media is just the answer to filling in where…

Uncategorized
591 views

Market Analysis Tips: Death by Survey

michgoetz - April 22, 2009

I'm naturally inquisitive. It is probably the single greatest quality for my career choice. So, when I can get in front of customers and get them to…

Uncategorized
578 views

Business Side Guide: What is Holding Your Business Intelligence Practice Back?

michgoetz - April 22, 2009

I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and a member of the Executive Board of SAP AG and Andrew Mcafee of the Technology…