Data driven marketing is reliant on high quality data, but with the introduction of social media and its pervasiveness in the marketing tool kit, it is easier…
Disclaimer: After a long day with a strategic partner discussing the finer points of data management and data quality, my mind took some mysterious, but enlightening, paths…
You’ve spent years gathering contacts into your databases. You’ve implemented a data quality practice that is now starting to give you a solid picture of your universe.…
How much effort do you need to put into social media before it pays off in B2B? The answer probably has to do with what you expect…
This week, VisionEdge Marketing released the findings of it’s 8th Annual Marketing Performance Measurement and Management (MPM) survey. The finding that resonated with me the most was…
It used to be that only the very large enterprises had to think and act globally. Not today. Consider that even a Mom and Pop operation with…
B2B marketing has come a long way from high cost media campaigns, goofy gifts, and stacks of collateral. With the maturation of CRM and expanded communication avenues,…
If you go back to my past discussion on Marketing as the Offensive Tackle, you'll find that social media is just the answer to filling in where…
I'm naturally inquisitive. It is probably the single greatest quality for my career choice. So, when I can get in front of customers and get them to…
I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and a member of the Executive Board of SAP AG and Andrew Mcafee of the Technology…
