CRM
762 views

Connecting the Enterprise: The VMware – Lithium Technologies Partnership

mfauscette - May 8, 2012

Companies today are under increasing pressure to change the way they interact with customers and community management platforms like the…

CRM
566 views

Customer Service, the New Marketing in the Era of the Social Customer

mfauscette - November 30, 2011

Okay, I'm not the first person to write about this idea, but it has been on my mind lately, so…

CRM
526 views

Social Software, Feature or Product?

mfauscette - October 22, 2011

We have this debate running about social software and whether it's, for the most part anyway, a set of features…

CRM
625 views

The Social Web as a Customer Support Channel

mfauscette - September 16, 2011

I just had an experience that to me, typifies what I expect out of companies these days for product support.…

Best Practices
522 views

Driving Adoption of Social Collaboration Tools

mfauscette - June 17, 2011

I was having a discussion yesterday with a vendor client on adoption of its activity stream product and wanted to…