Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Microsoft Buys Enterprise Social Network Vendor Yammer for $1.2B
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > Microsoft Buys Enterprise Social Network Vendor Yammer for $1.2B
Social DataText Analytics

Microsoft Buys Enterprise Social Network Vendor Yammer for $1.2B

mfauscette
mfauscette
3 Min Read
SHARE

The much anticipated and highly rumored announcement finally hit the wires today. One of the biggest questions was where would the company reside in the Microsoft organization, a question that was also answered today, the Microsoft Office Division under Division President Kurt DelBene.

The much anticipated and highly rumored announcement finally hit the wires today. One of the biggest questions was where would the company reside in the Microsoft organization, a question that was also answered today, the Microsoft Office Division under Division President Kurt DelBene. Yammer will continue to be lead by founder / CEO David Sacks and will continue to be housed in its current San Francisco location. According to Microsoft the integration will be handled in a similar way to the Skype acquisition, with a notable exception that Skype is its own division.

On the press and analysts call this afternoon a few details did come out, although of course it’s still early to really get a detailed picture of the level of integration and roadmap that will likely not be available for several months. The intent is to integrate Yammer into as many apps as possible quickly, to include Office365 and of course Sharepoint. It’s doubtful that Yammer will be included in the upcoming Office 2013 release since it’s very close to public beta, at least if the rumors can be believed. The exposure of the Yammer ESN to the Microsoft distribution engine should be interesting to watch, and while $1.2B is quite a lot to pay for a company that IDC estimates to have done around $22.3M in 2011, remember that Yammer operates in a freemium model and has quite a bit more users that the revenue number reflects and adds somewhere north of 250,000 new users per month. I should also mention that Yammer is #8 in the social software market for 2011.

Microsoft needed a strong move into the social software game, something that I think is important for three of its large franchises, Office, Sharepoint and Exchange. Yammer has a solid product and a good reputation, you might even say it’s “cool”, much like Skype and adds some to building a new Microsoft image. It’s early of course, but in my opinion, this was a good move by both companies (well, I guess it would be hard to argue that turning down $1.2B if you’re a social start up at this point would be a sane move anyway, but still). I’m looking forward to seeing the real roadmap and seeing what will happen to the oneDrum functionality, which I also think could be put to great use by Microsoft. Oh, and congratulations to David Sacks and the Yammer team!

More Read

Semantic analytics serves the truth & vegetables from a social media diet
ROI of Social Media Mix
Understanding The Phenomenal Impact of Social Data on B2B Funnels
Data Mining Fundamentals: Terms You Must Know
Are You Kidding Me, Facebook? Oh, You Got It Right


TAGGED:acquisitionmicrosoftsocbizsocial softwareyammer
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Microsoft’s Dallas Copies BusinessObjects Information OnDemand

2 Min Read

Enterprise Software: Is there any one left to buy?

11 Min Read

Waiting for the Big Bing

3 Min Read

Duck Duck Kumo?

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?