Best Practices
3386 views

Zynga: A Big Data Company Masquerading as a Gaming Company

Datafloq - April 5, 2013

How much data does an online game developer like Zynga create and use on a daily basis? The answer is,…

Analytics
925 views

What 3 Measures Are Your Business Game Changers?

thamina - April 2, 2013

I don’t know what it is exactly, but Opening Day for Major League Baseball is special. I don’t know what…

Analytics
1107 views

How Web Analytics Can Help Your Business

CompuKol - March 26, 2013

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…

Business Intelligence
968 views

Low-Cost Usability Testing: Why and How

ariherzog - March 8, 2013

This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…

5 Digital Tools for Measuring Offline Events
Analytics
1001 views
Analytics
1001 views

5 Digital Tools for Measuring Offline Events

Jeff Adelson-Yan - March 7, 2013

One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing…

Analytics
2446 views

6 Innovative Dashboards

JuiceAnalytics - March 6, 2013

Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow.…

Analytics
1032 views

Is Your eCommerce Website Suffering From Usability Issues?

pveugen - February 14, 2013

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an…

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Uncategorized
963 views
Uncategorized
963 views

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup

SundeepKapur1 - January 29, 2013

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working,…

Analytics
1071 views

Managing By the Numbers: Penny Wise, Pound Foolish?

paulbarsch - June 27, 2011

Every good business manager loves metrics. After all, the old adage, “You can't manage what you don't measure” still holds…

Business Intelligence
1100 views

11 Guiding Principles for a Successful Business Intelligence Implementation

Brett Stupakevich - March 14, 2011

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