How much data does an online game developer like Zynga create and use on a daily basis? The answer is,…
I don’t know what it is exactly, but Opening Day for Major League Baseball is special. I don’t know what…
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
This is a guest blog post by Laura Orban.Usability testing should be part of what every website owner does on…
One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing…
Dashboards can be dull. Four or six charts laid out in a grid. All data, no explanation or logical flow.…
The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an…
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working,…
Every good business manager loves metrics. After all, the old adage, “You can't manage what you don't measure” still holds…
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The above diagram was compiled by Florence Nightingale, who was – according to The Font – “a celebrated English social reformer and statistician, and the founder of…
Money Out the Window It’s scary to think about the dollars involved, but with over 70% of Business Intelligence and Data Warehousing projects failing it is surprising…
At a time in our history when there is more data than ever before, the overwhelming majority of companies ...
I always make the point that data is everywhere – and that a lot of it is free.
The internet and ecommerce world offers endless possibilities to use customer analytics and big data ..
