Leveraging Existing Data To Penetrate Saturated Markets
Ever since big data become a buzz term companies have leveraged data…
How Four Key Principles Built a Data-Driven Company
Anthony Thomas is the co-founder of a company called Sticker Mule, which…
Change Your Business One Metric At A Time
Change is hard for most organizations and individuals. Change that goes against…
Metric-Driven Agile for Big Data
Working in Bing Local Search brings together a number of interesting challenges.…
Zynga: A Big Data Company Masquerading as a Gaming Company
How much data does an online game developer like Zynga create and…
What 3 Measures Are Your Business Game Changers?
I don’t know what it is exactly, but Opening Day for Major…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to…
Low-Cost Usability Testing: Why and How
This is a guest blog post by Laura Orban.Usability testing should be…
5 Digital Tools for Measuring Offline Events
One of the things that marketers, data scientists and advertisers alike love…
