Here are 6 of 17 Best Practices
A group of marketers got together last week to chat about best…
Email Resolutions for 2010 – Part II
Here are the other six resolutions for an email marketer in 2010.…
Surprising Email Study
A recent survey conducted in Boston, MA, by smartFOCUS revealed that a…
Email Marketing Continues to Thrive, Say the Stats
A lot of businesses and consumers are really feeling the hammer come…
First Impressions
As an eMarketer it’s easy to focus on the normal email campaigns,…
The Golden Rule
We all know to Do unto others… but I never really considered…
What does the email address say about the customer?
A recent article on TechCrunch discussed the fact that Gmail recently passed…
Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines…
Email Gaining Ground, Says Forrester
A study by Forrester Research and covered by Ken Magill at DirectMag finds interesting stats on…
Five Segmentation Must-Dos
We’ve all read how precision targeting is the key tactic to creating…