Uncategorized
698 views

Are Unsubscribe Confirmation Emails CAN-SPAM Compliant?

CariBirkner - April 28, 2010

A new article in Email Responsibility discusses the debated topic of unsubscribe confirmation emails. Recently, the writer of the article…

Uncategorized
647 views

Here are 6 of 17 Best Practices

SundeepKapur1 - March 1, 2010

A group of marketers got together last week to chat about best practices in email marketing. The discussion was an…

Uncategorized
700 views

Email Resolutions for 2010 – Part II

SundeepKapur1 - January 26, 2010

Here are the other six resolutions for an email marketer in 2010. Here are the first six from yesterday. 7.…

Uncategorized
636 views

Surprising Email Study

CariBirkner - November 2, 2009

A recent survey conducted in Boston, MA, by smartFOCUS revealed that a staggering 75% of respondents had bought products or…

Uncategorized
681 views

Email Marketing Continues to Thrive, Say the Stats

CariBirkner - September 29, 2009

A lot of businesses and consumers are really feeling the hammer come down fiscally, and the advertising industry is no…

Uncategorized
679 views

First Impressions

SundeepKapur1 - August 26, 2009

As an eMarketer it’s easy to focus on the normal email campaigns, these are the ones that you most recently…

Data Mining
561 views

The Golden Rule

SundeepKapur1 - August 25, 2009

We all know to Do unto others… but I never really considered it applying to email marketing until now. Merritt…

Uncategorized
805 views

What does the email address say about the customer?

SundeepKapur1 - August 24, 2009

A recent article on TechCrunch discussed the fact that Gmail recently passed AOL as the third largest email provider. This…

Data Mining
655 views

Conducting A/B Tests: Subject Lines

SundeepKapur1 - May 6, 2009

Ask any email marketer and they’ll likely agree that testing subject lines is a good practice… but ask them if…

Predictive Analytics
617 views

Email Gaining Ground, Says Forrester

CariBirkner - May 1, 2009

A study by Forrester Research and covered by Ken Magill at DirectMag  finds interesting stats on how  email marketing has been effected by today’s economy.…