Email Resolutions for 2010 – Part II

January 26, 2010
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Here are the other six resolutions for an email marketer in 2010. Here are the first six from yesterday.

7. I will work with the call center, brick & mortar channels – yes, we all resolve to do it each year. But here is what you should do – first engage them by pushing offers their way, & two show them all the different ways you can track people. The more involved they are in your campaigns the more they will support you.

8. I will test before I launch – test each campaign before you put it out. Have three types of tests…


Here are the other six resolutions for an email marketer in 2010. Here are the first six from yesterday.

7. I will work with the call center, brick & mortar channels – yes, we all resolve to do it each year. But here is what you should do – first engage them by pushing offers their way, & two show them all the different ways you can track people. The more involved they are in your campaigns the more they will support you.

8. I will test before I launch – test each campaign before you put it out. Have three types of tests – first – a sanity test on what the campaign should do, second involve your team to see what they think will work (and let them find errors), third – test it out on a sub-section of your recipients before you send it out to your entire list.

9. I will work on subject lines – these drive open rates and engagement. A good subject line can also be leveraged into Facebook or Twitter. Take some time to come up with them rather than just slapping them on last minute. In fact, set a goal to solicit subject lines from your peers and narrow them down with testing.

10. I will monitor my deliverability – watch your delivered and blocks on every campaign. Don’t mess this up – keep your IP’s clean by keeping your customers and prospects on different IP’s.

11. I will monitor my metrics – for all my campaigns. You need to look at all your numbers across channels. Innovative marketers this year will actually start measuring success across channels – start campaigns on one channel and transfer people to another. Also, share your reports with other people in your organization.

12. I will be a customer. Make a checklist of things that you like about your campaigns. See if the path makes sense, and if the marketing is up to par. Track your subscribe & unsubscribe process.

Tomorrow, resolutions for social media in 2010.

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