Value at Risk Segmentation and Retention Campaigns
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn…
Freakonomics and Your Data
In the August, 2005 issue of BusinessWeek, Michael Hopkins explored the best…
Take the Predictive Analytics in the Cloud survey
Decision Management Solutions, the company of which I am CEO, is running…
Predictive Analytics World New York City Conference Announces Speaker Line-Up
New York City, NY – Predictive Analytics World, the business-focused event for…
Right Time Business Optimization
Mike Ferguson presented on Right Time Business Optimization using on-demand and event-driven…
The three legged stool – business, analytics, IT
I was inspired to write something this week on the need to…
Analytics and the myth of the aha moment
I often hear people talk about analytics, especially advanced analytics like data…
It’s time to industrialize analytics
There's a lot of talk about advanced analytics these days - the…