Defeat Common Hurdles to Make Big Data More Effective for Marketing
Small businesses rely on strong and successful marketing campaigns in order to…
3 Marketing Dashboards with Actionable Data, Not Fluff
Data has an important place in business. It helps us measure our…
Big Data is Improving Personalization Models for Scalable Marketing Campaigns
My friend from Seattle had the opportunity to visit the Gartner Customer…
The Future of Marketing – it’s all about Data
“If marketing is both an art and a science, then clearly the…
Data-Driven Marketing: Insights from the AppNexus Innovation Summit
The AppNexus Innovation Summit in San Francisco last week attracted a compelling…
