12 Articles

Data-Driven Marketing: Insights from the AppNexus Innovation Summit

The AppNexus Innovation Summit in San Francisco last week attracted a compelling…

BradTerrell BradTerrell 4 Min Read

What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising

For the first time in 23 years, Pepsi will not be advertising…

BradTerrell BradTerrell 5 Min Read

AOL Advertising on the Need for Speed in Yield Optimization

AOL Advertising is one of the most innovative firms in the online…

BradTerrell BradTerrell 6 Min Read

Seven Reasons Your Website Analysis Belongs in a Data Warehouse

The state-of-the-art in web analytics has changed, and today’s current generation of…

BradTerrell BradTerrell 8 Min Read

Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck

Here’s some breaking news – GroupM has formally announced the Media Innovation…

BradTerrell BradTerrell 6 Min Read

Use Dynamic Message Optimization To Increase Campaign Response Rates

Imagine the following scenario: 8:00am: You kick off the day with an…

BradTerrell BradTerrell 5 Min Read

Hello world!

Welcome to my first blog post!  Hopefully the first of many…  :-)

BradTerrell BradTerrell 0 Min Read

How To Increase Response Rates by Making RFM Better

Here’s another argument for why performance matters - this time a simple…

BradTerrell BradTerrell 3 Min Read