Intuit uses attribution analysis, behavioral targeting, and funnel-aware messaging
I led a session at the National Center for Database Marketing (NCDM) conference in…
New Research: Real-Time Data Fuels Targeted Marketing
Winterberry Group has just published new research that promises to provide marketers…
Data-Driven Marketing: Insights from the AppNexus Innovation Summit
The AppNexus Innovation Summit in San Francisco last week attracted a compelling…
What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising
For the first time in 23 years, Pepsi will not be advertising…
AOL Advertising on the Need for Speed in Yield Optimization
AOL Advertising is one of the most innovative firms in the online…
Seven Reasons Your Website Analysis Belongs in a Data Warehouse
The state-of-the-art in web analytics has changed, and today’s current generation of…
Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck
Here’s some breaking news – GroupM has formally announced the Media Innovation…
Use Dynamic Message Optimization To Increase Campaign Response Rates
Imagine the following scenario: 8:00am: You kick off the day with an…
How To Increase Response Rates by Making RFM Better
Here’s another argument for why performance matters - this time a simple…
