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The AppNexus Innovation Summit in San Francisco last week attracted a compelling concentration of smart minds from the most innovative firms in the display advertising ecosystem. An…
For the first time in 23 years, Pepsi will not be advertising in The Super Bowl – the championships of brand advertising. Big advertisers pay big bucks…
AOL Advertising is one of the most innovative firms in the online advertising industry. If you haven’t noticed, it’s likely because they consider many of their innovations…
The state-of-the-art in web analytics has changed, and today’s current generation of SaaS web analytics tools may never catch up. Today’s SaaS tools (Omniture, Coremetrics, WebTrends, Google…
Here’s some breaking news – GroupM has formally announced the Media Innovation Group as a separately-branded business unit. It happened at the 2nd annual GroupM – 24/7…
Imagine the following scenario: 8:00am: You kick off the day with an online ad campaign using a mix of creative treatments. 8:30am: You detect that one of…
Welcome to my first blog post! Hopefully the first of many… :-) (more…)
Here’s another argument for why performance matters - this time a simple one based on a simple concept: RFM. RFM is the foundation of database marketing (Direct…
