Defeat Common Hurdles to Make Big Data More Effective for Marketing
Analytics
88 shares4,078 views
Analytics
88 shares4,078 views

Defeat Common Hurdles to Make Big Data More Effective for Marketing

Robert Cordray - November 10, 2017

Small businesses rely on strong and successful marketing campaigns in order to thrive. Marketing in the modern era requires putting…

3 Marketing Dashboards with Actionable Data, Not Fluff
Business Intelligence
74 shares3,284 views
Business Intelligence
74 shares3,284 views

3 Marketing Dashboards with Actionable Data, Not Fluff

Hayden B. - November 2, 2017

Data has an important place in business. It helps us measure our progress. It can highlight areas where performance meets…

Big Data is Improving Personalization Models for Scalable Marketing Campaigns
Big Data
64 shares9,463 views
Big Data
64 shares9,463 views

Big Data is Improving Personalization Models for Scalable Marketing Campaigns

Rehan Ijaz - July 25, 2017

My friend from Seattle had the opportunity to visit the Gartner Customer 360 Summit a couple of years ago. A…

Marketing
1089 views

The Future of Marketing – it’s all about Data

orlaithf - July 6, 2012

“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in…

Business Intelligence
834 views

Data-Driven Marketing: Insights from the AppNexus Innovation Summit

BradTerrell - April 29, 2010

The AppNexus Innovation Summit in San Francisco last week attracted a compelling concentration of smart minds from the most innovative…