By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Data Centers Are Reshaping the Future of eCommerce Management
Share
Notification Show More
Latest News
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Centers Are Reshaping the Future of eCommerce Management
Big Data

Data Centers Are Reshaping the Future of eCommerce Management

Ecommerce companies are investing heavily in new data centers to improve their management practices.

Ryan Kh
Last updated: 2021/09/08 at 3:02 PM
Ryan Kh
8 Min Read
role of data centers in ecommerce
Shutterstock Licensed Photo - By Novikov Aleksey | stock illustration ID: 669974299
SHARE

E-commerce companies around the world are investing more in data centers than ever before. The benefits of data centers for e-commerce companies are undeniable. They give online retailers high levels of control over their own internal data. They are not subject to data loss from hosting it in the cloud, which might have retention policies outside their control.

Contents
Role of Data Centers in E-commerceData Centers Are the Key to Formulating New Customer InsightsFrom Theory to Practice: Using Data Centers to Gain InsightsE-commerce companies need robust data centers to fulfill their objectives

E-commerce development agencies like HatchingWeb are using a lot of great data centers and hosting options to provide stable and scalable e-commerce solutions.

Role of Data Centers in E-commerce

E-commerce companies use data stored on their data centers in highly effective ways, such as improving their machine learning capabilities to assist customers. This is leading to a number of huge benefits for e-commerce companies all over the world.

Kayla Mathews addressed this trend in a blog post last year:

More Read

avoid losing ecommerce data when transferring from one online store to another

Migration Guidelines for Data-Driven Ecommerce Companies

ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry
8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores
Pros and Cons of Having a Data-Driven eCommerce Business on Amazon
Top eCommerce Metrics for Online Businesses to Study with Analytics

“Walmart is one of the major e-commerce brands contributing to the data center boom. When the company released its first-quarter fiscal year 2021 earnings, the statistics showed a 74% increase in e-commerce orders… Successful retailers know the importance of giving above-average service, whether a person shops online or in stores. Data centers can meet that goal while equipping brands to discover new, compelling ways to keep pace with customer demands,” Mathews wrote.

Big data is more than a trend in the technology sector, which is the driving force behind the growing demand for new data centers. It is a necessary resource involved in the growth of almost every modern company, as it involves the collection and analysis of detailed information that can help us build solutions to countless problems in the world.

You probably already understand the central role big data analytics plays in many of today’s industries, but do you know how it impacts e-commerce specifically? The e-commerce industry is one of the industries that is most benefiting from the robust growth of data collection and analysis. At a time when retailers such as Amazon are leading in sales with new and better models for their customers, detailed information is the key to sustained growth, as well as the main gateway for the design and implementation of new services and products.

According to the study by the consulting firm Capgemini entitled “The Deciding Factor: Big Data & Decision Making,” 25% of the improvements made by companies in their performance are achieved by information derived from big data. As a result, industries are finding the perfect marriage between advertising and personalized products by leveraging big data technology.

Data Centers Are the Key to Formulating New Customer Insights

Data centers offer a number of huge advantages for e-commerce companies. They are also to leverage the data that they accumulate and use it to form incredibly useful insights on their customers and optimize their business processes.

The use of big data offers a direct window into the minds of customers. By quietly observing their consumption habits, companies can learn not only about current behavior. It is possible for companies using sophisticated data analytics infrastructures to forecast various stages and trends among their demographics, whether low or high turnover. This wouldn’t be possible without huge advances in data center infrastructures.

One of the biggest examples is with Netflix, which has recently managed to develop a steady number of entertainment products due to the use of all the information gathered from its users worldwide. Netflix has one of the largest data centers of any video streaming service in the world. It has a remarkable data center that is able to glean insights by analyzing the ratings its consumers give to its movie catalog and by analyzing browsing patterns on its site. The collection is so detailed that it even takes into account issues such as the number of clicks a user makes, their browsing times, pause times on videos they are watching and other engagement data.

From Theory to Practice: Using Data Centers to Gain Insights

There is no question that data centers are remarkably useful for ecommerce companies. The trick isn’t understanding the technology behind the data centers themselves, but rather the benefits of the data it hosts for online stores.
When it comes to linking intelligent data with business models it is important to understand the practical benefits data stored on data centers offers for ecommerce companies and how they can use data centers to store more information. According to the company Linnworks, which specializes in automating retail processes, the use of big data represents a decisive change in the way electronic sales will be made over the next few years, due to the lucrative opportunities it offers:

  • Prediction of consumer trends. Due to the information provided by algorithms in social networks, it is possible to predict the best environments for the launch of a product.
  • Price optimization and possible promotions. This is achieved by observing the specific sales of a product to establish consumption patterns.
  • Improve customer service and problem solving. Due to data collection, it is possible to learn more about your customers and their preferences, making it possible to design new communication channels to ensure a personalized and effective shopping experience.
  • Creation of effective advertising campaigns. Due to detailed information, marketing design for companies becomes assertive, stimulating more sales while taking care of allocated budgets, as data helps to plan work strategies with a lower degree of error.

Nowadays, it is simple and accessible to integrate this new tool to your business. E-commerce data usage will continue to grow and it is necessary to integrate all the information that intelligent data provides.

E-commerce companies need robust data centers to fulfill their objectives

There is no question that big data is having a tremendous impact on the future of the e-commerce industry. E-commerce companies all over the world are assimilating data on their customers and operations in order to get the highest possible benefit. This would not be possible without the use of highly intricate data centers. They are constructing new data centers to handle the growing array of challenges that they are facing. These new data centers give online retailers access to troves of data that can flesh out their strategies.

TAGGED: data centers, ecommerce and big data
Ryan Kh June 28, 2021
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Ryan Kh
Follow:
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: ryankh14@icloud.com

Follow us on Facebook

Latest News

SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

avoid losing ecommerce data when transferring from one online store to another
Big Data

Migration Guidelines for Data-Driven Ecommerce Companies

6 Min Read
erp integration for data-driven distribution businesses
Big Data

ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

10 Min Read
leveraging analytics to create a successful ecommerce business
Analytics

8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

13 Min Read
there are pros and cons of selling on amazon as a data-driven business
Big Data

Pros and Cons of Having a Data-Driven eCommerce Business on Amazon

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?