Is Complexity Strangling the Real-World Benefits of Big Data for SMB’s?
Much has been said about Big Data. In fact, some feel that Big Data, as a buzzword in the boardroom,…
How Brands Are Using Big Data & CRM Tools to Build Psychographic Profiles
In the several years that I have been writing about big data, I have noticed many marketers get carried away…
How to Protect Your Organization’s Sensitive Email Data
Email has never been a secure way of exchanging information. Google even includes results on how to hack emails, including…
Small Business Cyber Security Threats You Need to Know About
As computer technology continues to evolve and small businesses reach new levels of success, companies need to remain vigilant against…
3 Ways Data Can Keep Your Company Agile for Years to Come
If there’s an “it” purchasing demographic, it’d be hard to argue against Millennials. With a population of approximately 92 million Americans,…
The Incredible Opportunities of Merging Blockchain and Big Data in Emerging Markets
There is shortage of big data experts in emerging markets. However, big data may be a larger disruptor in those…
Client Scheduling Data: How Past Behavior Predicts The Future
Marketing and customer service, as a whole, are full of patterns, but those patterns are often difficult to discern through…
How to Accomplish Data Monetization?
Introduction to Data Monetization Over the past 25 years, organizations have invested a huge amount of money in infrastructure, tools,…
5 Ways Big Data is Transforming Customer Service
The lifeblood of any organization, whether service oriented or not, is good customer service. How you interact with your customers…
