Auditing the Email Collection Process
I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles.…
12 Simple and Effective Segmentation Ideas
"Email is cheap!" "Social media is free!" "Email is cheap!" "Social media is free!"These two statements are reasons why many…
Ease-of-use Key to Successful Business Intelligence Deployments
We’ve all done it – shot them a fleeting glance from the corner of our eye, then stared uncontrollably as…
Gamification and Social Gaming
Gamification and social gaming are two trends that are taking social network communities to an entirely new level. Although very…
Top 10 Ways to Apply Predictive Analytics in the Insurance Industry — and Your Industry?
Actuaries are experts at using mathematics to forecast risk at a human biological level. CAN is the expert at using…
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the…
Measuring the Strong Signal of the Customer’s Voice
SDC interviewed Claude Guay - CEO of iPerceptions - and Duff Anderson, iPerceptions’ VP of research - about their approach…
There Is No question But the Research Validity Question
As a budding field, social media research is a magnet for questions from both experts and novices alike. People are…
The Great Conjunction: Conversition Discussion on the Greenbook Blog
After the announcement that E-Rewards would be acquiring Conversition, the Greenbook blog posted an article discussing the possible implications for…
No Smokescreen Area: Tips for Hiring Analysts
Lately there’s been talk about a shortage of analytic talent. The perception that there is a shortage of analysts surprises…
