What are Advanced Segments in Google Analytics and Why Should You Use Them?
I’ll never forget the words of
The Data Analytics of the NFL Playoffs
Saints fans are sad. Everyone is pondering Tim Tebow’s 2012 fate after he defied the odds of making it to…
Leveraging Social Media with Text Analytics
Text Analytics News: What are the primary ways in which you leverage Social Media for your clients? Pastor (American Airlines):…
Twitter is Just One Piece of the Influencer Puzzle
Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf If you’re a…
As Chief Yahoo Resigns, Can Big Data Save Stumbling Company?
Author: Linda RosencranceSpotfire Blogging TeamYesterday, Yahoo co-founder Jerry Yang resigned from the board of directors and all other positions at…
How to Increase the Value of Your Social Media Measurement Strategy
This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following…
Big Data – Quantity vs Quality: Don’t confuse lots of data with good data
In the paper today (San Diego Union Tribune, Sunday 1/15) there was a good article on the need for data…
Applying Big Data to 2011 Holiday Shopping Information
By most measures, 2011 holiday sales saw solid gains. Overall retail sales rose 4.1%, according to the National Retail Federation.…
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is…
Farewell To BlogPulse
Today, according to the announcement on the BlogPulse homepage, is the day that Neilsen will shutter the longstanding blog analysis…
