By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Game Changers
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Game Changers
AnalyticsBusiness IntelligenceData MiningDecision ManagementMarket Research

Game Changers

DarrylMcDonald
Last updated: 2012/02/15 at 7:55 PM
DarrylMcDonald
2 Min Read
SHARE

 

 

More Read

ai software development

Key Strategies to Develop AI Software Cost-Effectively

AI is Driving Huge Changes in Omnichannel Marketing
Maximize Tax Deductions as a Business Owner with AI
Marketers Use AI to Take Advantage of 3D Rendering
Top Five AI-Driven Digital Marketing Tools in 2023

 

Las Vegas is best known for its flashy casinos on the Strip. Visitors love these places but tourism being what it is, there’s not a lot of repeat business.

Attracting a local clientele to more than 18 properties—mostly off the Strip—and driving regularly visits throughout the year requires a solution Station Casinos’ CIO, Scott Kreeger calls “game changing.”

Station’s Boarding Pass loyalty card tracks gaming activities, hotel stays, restaurant purchases and such, then rewards customers with points. But how does Station know which customers out of millions are really the most valuable? And what they could do differently to improve customer satisfaction and profitability while reducing their own costs? They ask the Total Guest Worth system.

The system combines and analyzes information about customers and the business from about 500 different sources to provide a view of the complete value chain. This lets Station be smarter in building promotions and highly targeted campaigns—smart enough to save $1 million per month. Plus, total monthly net slot revenue is up 4% and guest retention improved by 14%.

Kreeger, says in his Teradata Magazine interview, “With this solution in place, we can develop [those] new services quickly and efficiently, and adapt them in near real time as customer needs and behaviors change.”

In the high-stakes world of customer loyalty, Station Casinos is not only changing the game, it’s winning it.

Darryl 

DarrylMcDonald February 15, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai software development
Artificial Intelligence

Key Strategies to Develop AI Software Cost-Effectively

10 Min Read
ai in omnichannel marketing
Artificial Intelligence

AI is Driving Huge Changes in Omnichannel Marketing

12 Min Read
ai for small business tax planning
Artificial Intelligence

Maximize Tax Deductions as a Business Owner with AI

9 Min Read
ai in marketing with 3D rendering
Artificial Intelligence

Marketers Use AI to Take Advantage of 3D Rendering

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?