How Big Data Analytics is Driving The Future of Technological Business Success
Why Big Data Analytics is pertinent to ultimate business sucess There are many tools available to help keep businesses ahead…
How Airlines Measure Loyalty Using Big Data & Analytics
An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on…
How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
2 Ways Big Data and Little Data Are the Perfect Couple
Big Data is so in vogue, that it’s at risk of becoming the next “synergy”. Ah yes, all those wonderful hip words…
Dreading the Next Budgeting Cycle? Try These Tips to Make Life Easier
Budgeting is perhaps the most dreaded aspect of operating a business. Between the painstaking process of developing the budget, the…
Patterns Recur In Analytics Just Like In Nature
I have always loved science and math, and that’s why I got into statistics and focused on analytics for a…
Using Data to Measure Usability
Usability and overall user experience with a software product is one of the most significant factors in user satisfaction. At…
