Data-Driven eCommerce Case Study: Cohorts and Segmentation
E-commerce is a rapidly evolving field. It is growing at a remarkable pace, largely due to the evolution of big…
Is Big Data Causing Insurance Actuaries to Move Away from Using Credit Scores?
Insurance companies have literally spent decades fine-tuning their actuarial models. In the 1990s, they began using credit scores to assess…
How Fintech is Using Web Data For Financial Intelligence
The ease of data access has led to a paradigm shift in the way businesses operate. In the present state,…
See Why Businesses Can’t Do Without Customer Data Collection
There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that…
How Big Data Can Help Improve the U.S. Airport System
United States air transportation firms have earmarked $75.7 billion for the implementation of infrastructure upgrades through the year 2019. The…
Driving Web Sales with Big Data and Personalization
Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We…
Analytics For Gmail Are Now Possible – For You, or Your Employees
Have you ever wondered what your email productivity is really like? Or have you wondered how much time your employees…
How Big Data Allows Pre-emptive Healthcare to Prevent Disease
Big data, robotics and Artificial Intelligence (AI) are radically changing the way clinicians diagnose and treat disease. Gone are the…
Envisioning Tourist Demand with Big Data
Big data is merely the most popular and widely used term to explain data availability and exponential growth in the…
3 Data Sources to Boost Analytics and Business Intelligence
Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the…
