By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Driving Web Sales with Big Data and Personalization
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Driving Web Sales with Big Data and Personalization
AnalyticsBig DataBusiness IntelligenceCollaborative DataData ManagementExclusive

Driving Web Sales with Big Data and Personalization

Annie Qureshi
Last updated: 2018/04/25 at 5:41 PM
Annie Qureshi
8 Min Read
big data and website Personalization
Shutterstock Licensed Photo - By Sergey Nivens
SHARE

Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional.

Contents
Data Determines How Well You Know Your CustomerBuild Loyalty and TrustMake the Right Offer at the Right Time

We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What level or personalization do we need to really drive sales?

This is where we need to ask ourselves questions. Which sales are actually date-driven, and what data is actually driving those sales? Here are some good places to start.

Data Determines How Well You Know Your Customer

You have all of this information in your own set of data from the first transaction the customer makes with your business. You have a name, address, method of payment, and what they purchased.

More Read

data analytics in sports industry

Here’s How Data Analytics In Sports Is Changing The Game

What Role Does Big Data Have on the Deep Web?
Use this Strategic Approach to Maximize Your Data’s Value
How Data and Smart Technology Are Helping Hospitalists
14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

Start simply, with personalized home pages, landing pages, and product description pages. You can personalize these by location using different domains, sub domains, or metro pages, and personalize them even more specifically by name and interest from there.

Several questions then follow, questions you can use to inform future interactions with this customer and others. Where do they live? What did they buy? What payment method did they use? Is this just a single purchase, or could this be part of a trend or a suite of products the customer might need?

As you develop a profile of this customer and others, you will be able to spot trends. Are customers from certain areas buying certain products? Is there a trend of accessories they also buy at the same time or come back to order later?

This enables you to suggest products using small pieces of data gathered within your enterprise. While full-blown personalization involves much more than just greeting the customer by name when they return, these simple steps can be the first easy ones to take. The better you know your customer, the easier it is to market to them in a personal way.

Build Loyalty and Trust

As you learn what a customer individually and other customers like them are drawn to, you can market those things to them specifically. This will build their trust in you and your brand because you know them and seem to anticipate their wants and needs.

As a result, they will be loyal, and more likely to simply return to your site when they need to make a similar purchase in your niche. This is especially vital if you sell consumables. You want to be the first brand your customer thinks of, and this trust can make them less likely to shop around.

The other part of building and keeping this loyalty and trust is to be gentle. Don’t over personalize or over market to the customer. They must believe that you have their best interests at heart, and your suggestions are merely to make their lives better.

Personalization must not just seem like a natural conversation, it needs to be one. You can learn a lot about your customer by social signals as well, and the conversation you have with them should carry across platforms, from social to your website to even your email campaigns.

Remember, social media is for being social, and sales is about developing a relationship with your customer. You can’t do this with part time efforts and limited resources. Your customer will notice that your relationship is only a surface one, and related simply to business transactions.

The result is that they will shop around in search of a better deal, but this is not always about price. It is about relationship, perceived value, and service. Think of Apple, who sells computers that are much more expensive than much of their competition, but they have a community, brand loyalty, quality, and they work to build a relationship with their customers.

The result is that it does not matter what the products cost, the relationship trumps the temptation to shop around, and they continue to develop that community and loyalty.

While you may not be nearly as large as Apple, you can apply the same principles to develop loyalty and trust with your customers, inviting them to return again and again.

Make the Right Offer at the Right Time

All of this then comes down to one final thing. The better you know your customer, the more loyal they are, the more likely you are to be able to make the right offer to them at the right time, just when they are ready to buy.

How do you know when this moment is? The answer is both simple and complex, but it can be broken down into the fact that you have data and you know how to use it.

This is the key to big data and marketing. Not just data, but usable data that informs your marketing decisions.

You know what your customer buys, and how they like to buy it, even what payment method they prefer to use. You even know how frequently they visit your site to buy certain products. So you use that information to make the right offer.

For example, customer X buys a consumable product about every 90 days, and they use PayPal to check out nearly every time. It has been 85 days since they last visited your site to buy that product.

When they visit your site next, they are greeted with this message: “Hey, Customer X, this week only, buy X product and get 10% off when you check out using PayPal.”

You have achieved personalization at a very simple level. You know their name, that they buy the product from you often. You have created a sense of urgency that falls within their time window, and have made them an offer based on their preferred payment method.

This may seem like a simple example, but it really is at the heart of personalization. The more usable data you have, the simpler this process will be. Get to know your customer. Build loyalty and trust. Your sales are then data-driven, and you can make the right offer at the right time.

TAGGED: big data, customer loyalty, data personalization, data-driven guide, driving sales, ecommerce
Annie Qureshi April 25, 2018
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Annie Qureshi
Follow:
Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data analytics in sports industry
Big Data

Here’s How Data Analytics In Sports Is Changing The Game

6 Min Read
big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
analyzing big data for its quality and value
Big Data

Use this Strategic Approach to Maximize Your Data’s Value

6 Min Read
big data and smart technology in healthcare
Big Data

How Data and Smart Technology Are Helping Hospitalists

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?