Unstructured Data: A Contrarian’s View
“If you analyzed the flow of digital data in 1980,” Stephen Baker wrote in his 2011 book Final Jeopardy: Man vs.…
Your Phone, Big Data and the Cloud
Author: Mike Smitheman, VP of Marketing at GoodData Do you sift through your email 50 times a day because you’re afraid…
Stop Calling Social Analytics Intelligence
Everyone is saying social analytics and monitoring tools are social intelligence, and this needs to stop in order for the…
The New Predictive Profession: Odd Yet Newly Legitimate [BOOK REVIEW]
Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data…
SAS Stored Process Errors: Three Common Issues to Avoid
Here are the most common errors that new developers make when creating a stored process. Here are the most common…
How Web Analytics Can Help Your Business
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how…
Business Intelligence Maturity Assessment: Data Visualization and Data Strategy Services
How do you assess the overall health and maturity of your Business Intelligence initiative? Big Data Analytics has recently received…
Analytical Cultures: Nurture Yours Through Training
By Anne Milley By Anne MilleyAs an organic gardener with spring approaching, I have seeds and soil on my mind.…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact…
