Cookies help us display personalized product recommendations and ensure you have great shopping experience.

We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Is Business Analytics Just Another Passing Fad?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Is Business Analytics Just Another Passing Fad?
Data QualityPredictive Analytics

Is Business Analytics Just Another Passing Fad?

GaryCokins
GaryCokins
4 Min Read
SHARE

Some of my most enjoyable years of my work career were employed as a consultant with Deloitte. Although they were from 1982-88, I remember them well as a formative period. I proudly refer to myself as a Deloitte alumnus comparable to a graduate from a university, and I enjoy receiving Deloitte’s newsletters.

Some of my most enjoyable years of my work career were employed as a consultant with Deloitte. Although they were from 1982-88, I remember them well as a formative period. I proudly refer to myself as a Deloitte alumnus comparable to a graduate from a university, and I enjoy receiving Deloitte’s newsletters. One of their communications is “Deloitte Debates” that recently posed a question if business analytics is another passing fad. Since I am a believer that applying business analytics is a competitive edge game changer, I was glad to see supportive replies from their leaders. Here are a few excerpt quotes from the debate:

“The executives I talk to every day are wrestling with business decisions where a better understanding of data at a very deep level can make all the difference. … Low-level analytics just won’t get you there. Work your way through the list of ground-shaking developments in business today – none are areas where companies can continue to shoot from the hip. Pricing. Workforce trends. Health reform. Even security and terrorism threats. These are all complex challenges where advanced signal detection capabilities are critical. … It’s no fad. It’s a serious competitive advantage.” — Jane Griffin, Principal, Deloitte Consulting LLP

“The retailers I talk with think business analytics is the real deal. Retail has always been about intuition – in a world of fickle customer desires, the person who can predict the next big thing is the one who wins. No algorithm could ever replace that. Right? … But the kind of predictive insight that can be obtained from business analytics is already proving to be a game-changer for some of the leading retail companies. … Analytics can help retailers make smarter choices that lead to real business value. Organic sales growth. Margin increases. Reductions in costs or spending. Talent retention. You name it and business analytics can probably help.” — Mary Delk, Director (Retail), Deloitte Consulting LLP

More Read

Forecast Product Demand with Confidence
Is Quantitative Data Enough to Understand Your Customers?
Germany Threatens to Fine Companies That Use Google Analytics
Not your typical financial risk model: A detailed data analysis example
The New York City Fire Department has partnered with IBM to…

“The shackles of the past (standard reports with standard data) will inevitably bind companies to increasingly failing strategies. I believe it is time leadership embraces predictive modeling to enable more effective decision making. So many companies when faced with gradual market shifts and increasing competition or strengthening barriers keep turning to old solutions and don’t recognize they are in the midst of new problems. Leadership needs to embrace the notion that analytics can help them create and find insights that will yield competitive advantage. … Leadership with many companies react so slowly to change that the companies are often in dire straits before the mandate for change comes…usually from the newly appointed CEO.” — W. Scott Evengelista, Principal (National Life Sciences), Deloitte Consulting LLP

It feels good for me to see my Deloitte colleagues waving the business analytics banner. Somehow we are all on the same team.

TAGGED:business analyticsDecisioning
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Best Age Estimation Software in 2026: Which Facial Age Providers Actually Hold Up -- AI-generated illustration
Best Age Estimation Software in 2026: Which Facial Age Providers Actually Hold Up
Artificial Intelligence Exclusive Machine Learning
Top 8 Multi-Cloud Architecture Tools for Automated Infrastructure Design in 2026 -- AI-generated illustration
Top 8 Multi-Cloud Architecture Tools for Automated Infrastructure Design in 2026
Cloud Computing Exclusive IT
6 Top Agentic SDLC Platforms for Enterprise Engineering Organizations -- AI-generated illustration
6 Top Agentic SDLC Platforms for Enterprise Engineering Organizations
Artificial Intelligence Exclusive
6 Best Runtime Intelligence Tools for Debugging AI-Generated Code in 2026 -- AI-generated illustration
6 Best Runtime Intelligence Tools for Debugging AI-Generated Code in 2026
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

analytics-based business models with these two CMS
Analytics

Comparing and Contrasting Two Innovative Analytics-Driven CMS Platforms

6 Min Read

The power of business analytics

5 Min Read

The Buzz About Big Data Analytics

3 Min Read

10 Don’ts for Delivering Mobile Business Intelligence

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?