Getting to the Root Cause of Data Quality Issues.

As a marketing manager, my primary responsibility is to build marketing campaigns that make people want to use our products.  To do this I need to have solid data to work from, such as contact information, needs, and levels of interest about our prospects and clients. For this reason, my marketing database (or CRM in this case) is as valuable to me as any campaign I can dream of, as the strength of my campaign is only as good as the quality of data used to design it.(more…)