Another “anti-spam litigant” Goes Down in California: Domain Use Challenged
“Another anti-spam litigant took one on the chin today. The California Supreme Court ruled in Kleffman v. Vonage Holdings Corp.,…
Twitter, Meaningful Conversations, and #FollowFriday
In social media, one of the most common features of social networking services is allowing users to share brief status…
The Power of Transactional Messaging
Transactional messages are essential to drive effective engagement. People expect you to follow up with them for a variety of…
What it means to me to be a free agent
Seth Godin posed 16 questions for people making a living as a free agent. While the people I currently help…
LinkedIn mines data for future job paths
Let's say you're a 26-year-old accountant. You're wondering about your future, and it's easy to see the three most common…
Why Learn R? It’s the language of Statistics
In the Introduction to his book “R for SAS and SPSS Users” (Springer 2009) Robert Muenchen offers ten reasons for…
Headline News? That is So Yesterday Without Analytics
Making news these days is everyone’s job, so there is more content the Web than anyone can keep pace reading. …
MacGyver: Data Governance and Duct Tape
One of my favorite 1980s television shows was MacGyver, which starred Richard Dean Anderson as an extremely intelligent and endlessly…
Online and offline become 1: a new era has begun (part 1)
I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are…
A/B Testing and the Need for Clear Business Objectives
The website http://videolectures.net/ contains a wealth of interesting lectures on a wide variety of topics, including data mining. I was reminded…